Social Media Marketing Manager

JJWELLNESS PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A wellness company in Singapore is seeking a motivated Social Media Marketing Manager to build and manage their TikTok account. The role involves creative content creation, brand storytelling, and performance marketing to promote clients' products. Candidates should have experience in social media marketing and strong skills in video production and storytelling. This position offers creative freedom and growth opportunities in digital marketing.

Benefits

Hands-on experience in TikTok content creation

Creative freedom

Professional mentorship

Qualifications

• Experience in social media marketing or content creation, especially on TikTok.
• Strong skills in video creation, editing, and storytelling.
• Creative thinker with a passion for social media trends and digital marketing.
• Excellent written and verbal communication skills.

Responsibilities

• Set up and maintain the company’s TikTok business account.
• Develop content calendar and posting schedule.
• Plan, shoot, and edit creative TikTok videos.
• Monitor TikTok performance metrics and trends.

Skills

Social media marketing

Video creation

Storytelling

Content creation

Digital marketing

Job description

We are seeking a creative and motivated Social Media Marketing Manager to help us build and manage our client's TikTok account. The role focus on content creation, brand storytelling, and performance marketing on TikTok to promote clients products and services to attract prospective customers from online

Key Responsibilities

• Set up, manage, and maintain the company’s TikTok business account.
• Develop a content calendar and posting schedule to ensure consistent and timely uploads.
• Ensure all content aligns with the company’s branding, voice, and marketing objectives.
• Plan, script, shoot, and edit creative TikTok videos to showcase products, educate audiences, and build brand awareness.
• Research and incorporate trending topics, sounds, and hashtags to boost engagement.
• Experiment with different content formats (e.g., product demos, behind‑the‑scenes, testimonials, tips, educational videos).
• Write compelling video captions and call‑to‑actions that drive engagement and sales.
• Create engaging narratives that communicate product benefits and company values through short‑form video.
• Collaborate with internal teams to plan product launches, promotions, and seasonal campaigns.
• Coordinate marketing efforts to align with broader brand and sales strategies.
• Monitor key TikTok performance metrics such as views, engagement rate, follower growth, and conversions.
• Stay updated with the latest TikTok features, tools, and algorithm changes.
• Continuously explore new ideas, creative trends, and marketing strategies to enhance online presence.

Requirements

• Experience in social media marketing or content creation, especially on TikTok, is an advantage.
• Strong skills in video creation, editing, and storytelling.
• Creative thinker with a passion for social media trends and digital marketing.
• Excellent written and verbal communication skills.

What We Offer

• Opportunity to build a social media presence for a new TikTok account.
• Hands‑on experience in TikTok content creation, campaign planning, and digital marketing.
• Creative freedom and professional mentorship from company leadership.
• Career growth in social media strategy, content marketing, and brand management.