Social Media Marketing Executive

RN CARE PTE. LTD.; Singapore; On-site; SGD 45,000 - 60,000; Full time

Job summary

A healthcare marketing firm in Singapore seeks a skilled Social Media Marketing Specialist to develop content strategies for LinkedIn, TikTok, XiaoHongShu, and Meta. The role involves creating high-quality content, managing community engagement, and executing campaigns. Candidates should have a bachelor’s degree in marketing and 2-4 years of social media experience, preferably with proven success across platforms.

Qualifications

• 2–4 years of experience in social media marketing, preferably across multiple platforms.
• Proven success in growing brand presence on various social media platforms.
• Ability to adapt tone and content for different cultural contexts.

Responsibilities

• Develop and execute platform-specific content strategies.
• Create engaging, high-quality content for social media.
• Manage daily posting and community interactions.
• Plan and execute paid and organic campaigns.
• Track performance metrics and optimise campaigns.

Skills

Content creation

Copywriting

Video editing (basic)

Social media marketing

Audience engagement

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Meta Business Suite

LinkedIn Analytics

TikTok Analytics

RED dashboards

Job description

Responsibilities

• Develop and execute platform-specific content strategies for LinkedIn, TikTok, XiaoHongShu, and Meta for healthcare company
• Create engaging, high-quality content (short-form videos, posts, infographics, stories, carousels, etc.)
• Ensure all content aligns with brand voice and target audience preferences
• Manage daily posting, community interactions, and audience engagement
• Monitor comments, messages, and feedback across platforms, ensuring timely and professional responses
• Plan and execute paid and organic campaigns tailored to each platform
• Track performance metrics (engagement, reach, followers, conversions) and optimise campaigns

Requirements

• Bachelor’s degree in Marketing, Communications, or related field preferred
• 2–4 years of experience in social media marketing, preferably across multiple platforms
• Proven success in growing brand presence on LinkedIn, TikTok, XiaoHongShu, and Meta
• Strong content creation skills — copywriting, video editing (basic), and storytelling
• Familiarity with analytics tools (Meta Business Suite, LinkedIn Analytics, TikTok Analytics, RED dashboards)
• Ability to adapt tone and content for different cultural contexts (e.g. Western vs Chinese platforms)