Social Media Marketing Executive

MCKIN TALENT SOLUTIONS PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A prominent recruitment agency in Singapore is looking for a Social Media Specialist to develop and execute a comprehensive social media strategy. The role involves creating engaging content, managing social media campaigns, and analyzing performance metrics. Candidates should have at least a Diploma and proficiency in social media analytics tools. Creative content creation and strong copywriting skills are essential.

Qualifications

• Strong copywriting skills required.
• Experience with social media analytics tools necessary.
• Ability to create engaging content and manage campaigns.

Responsibilities

• Develop and execute a social media strategy.
• Create and manage engaging content for social media.
• Plan and monitor paid social media campaigns.

Skills

Content creation

Copywriting

Social media analytics

Graphic design proficiency

Knowledge of social media trends

Education

Minimum Diploma

Tools

Google Analytics

Hootsuite

Sprout Social

Job description

JOB DESCRIPTION

• Develop and execute a comprehensive social media strategy aligned with business goals to drive engagement and brand awareness
• Create, curate, and manage engaging content (text, images, videos) for social media channels
• Plan, execute, and monitor paid social media campaigns to meet targeted business outcomes such as lead generation and conversions
• Track key metrics using analytics tools to evaluate the success of social media campaigns and adjust strategies accordingly
• Actively engage with followers, respond to comments, messages, and inquiries, and foster a positive community around the brand
• Ensure all content and messaging are consistent with the brand’s tone, voice, and identity across all platforms
• Stay up to date with the latest social media trends, algorithm changes, and best practices to continuously enhance strategies
• Work with internal teams, such as marketing, design, and sales, to align social media activities with broader marketing efforts
• Identify and collaborate with influencers, bloggers, and key partners to increase brand visibility
• Manage social media budgets, ensuring that spending aligns with business objectives and delivers a high return on investment

JOB REQUIREMENTS

• Minimum Diploma and above
• Ability to create engaging and creative content, with strong copywriting skills and basic graphic design proficiency
• Experience using social media analytics tools (e.g., Google Analytics, Hootsuite, or Sprout Social) to monitor performance and make data-driven decisions
• Knowledge of setting up and optimizing paid social media ads and campaigns across various platforms
• A strong awareness of current social media trends, best practices, and emerging platforms to keep strategies updated

EA License Number: 25C2980

Disclaimer:

By applying, you consent to being contacted for current or future job opportunities. All personal data will be managed in line with Singapore’s PDPA and used solely for recruitment purposes.