Social media manager

MAHDI DELIGHTS LLP; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A vibrant bakery brand in Singapore is seeking a Social Media Strategy & Content Specialist to develop and execute monthly social media strategies and manage brand marketing campaigns. The ideal candidate will create engaging content, analyze performance metrics, and engage with the community through various platforms. Experience in social media marketing and content creation is crucial for this role.

Qualifications

• Proven experience in developing social media strategies.
• Strong writing skills for creating engaging content.
• Ability to analyze performance metrics and adapt strategies.

Responsibilities

• Develop and execute a monthly social media strategy.
• Plan and oversee content calendar including campaigns.
• Manage community engagement and influencer outreach.
• Track performance metrics and optimize content.

Skills

Social media strategy development

Content creation

Community engagement

Performance analytics

Brand marketing

Job description

One18 Bakery

Social Media Strategy & Content

Develop and execute a clear monthly social media strategy across Instagram, TikTok, and Facebook to grow reach and engagement.

Plan and oversee content calendar (product drops, campaigns, behind-the-scenes, viral trends).

Conceptualize and write captions, hooks, and stories that align with One18’s brand personality.

Coordinate photo/video shoots and work with content creators or influencers.

Stay ahead of social trends to keep the brand fresh and relevant.

Brand Marketing & Campaigns

Plan and run creative marketing campaigns to boost store footfall, online orders, and seasonal product launches.

Manage promotions, bundle drops, festive campaigns, and collaborations.

Execute marketing activities across digital and offline platforms (social media, emailers, posters, pop-ups, etc.).

Work closely with the operations team to align marketing pushes with product availability and bakery events.

Community & Engagement

Build and nurture the One18 community through interactive content, comments, DMs, and live sessions.

Manage influencer and partnership outreach to amplify brand visibility.

Respond to customer feedback and maintain a strong brand voice online.

Performance & Analytics

Track KPIs such as reach, engagement, conversion rates, and campaign ROI.

Prepare monthly performance reports and recommend strategies for improvement.

Optimize content and ad spend based on data insights.