Social Media Lead: Viral Campaigns & Video Content

Krei Digital; Singapore; Hybrid; SGD 36,000 - 60,000; Full time

Benefits offered by this job

Flexible work hours

Project ownership and growth

Transport reimbursement for off-site

Well-stocked office pantry

Job summary

Krei Digital in Singapore is seeking a Social Media Executive to lead campaigns across Instagram, TikTok and Facebook, balancing content creation with account management and client liaison.

You will develop content calendars, spot trends, edit vertical videos, and collaborate with the creative team to deliver viral campaigns while maintaining brand voice. The role offers hybrid working options and opportunities for growth within a creative agency serving local and global brands.

Qualifications

• Minimum 1 year experience in a social media agency or marketing.
• Active presence on social media channels.
• Strong understanding of current social media trends.
• Detail-oriented and organized approach to managing multiple projects.
• Self-motivated and independent working style.

Responsibilities

• Create social media strategies and campaigns aligned with client objectives and identify trends that make videos viral
• Collaborate with and lead the creative team across platforms like Instagram, TikTok & Facebook
• Able to lead and work with the creative team to execute social campaigns across TikTok & Instagram, vetting campaign content and copy
• Supporting and leading TikTok Livestream sessions, tying in the effectiveness of TikTok videos and our clients' sales
• Client liaison: You will be confident in handling clients, listening to their needs, and responding with well informed, precise responses - you are the social media expert and they are looking to you to lead them
• Content Calendars: Being responsible for creating, improving and maintaining content calendars to achieve our business goals by ensuring timelines are kept on track
• Optimisation is absolutely key and something you’ll naturally take into consideration; you can produce a content calendar blindfolded
• Social media content planning and creation: Planning and writing posts across all social channels will be a large part of your job, so copywriting and sensibility around true tone of voice is something we can’t compromise on
• Manage KOL partnerships and ensure timely content delivery
• Deliver monthly data reports and analyses for clients

Skills

1 year experience

Active social media presence

Trends awareness

Detail-oriented

Independent working style

Job description

Krei Digital in Singapore is seeking a Social Media Executive to lead campaigns across Instagram, TikTok and Facebook, balancing content creation with account management and client liaison.

You will develop content calendars, spot trends, edit vertical videos, and collaborate with the creative team to deliver viral campaigns while maintaining brand voice. The role offers hybrid working options and opportunities for growth within a creative agency serving local and global brands.