Social Media Executive / Content Creator

The Social Arm; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic marketing agency in Singapore is seeking a Social Media Executive to manage client accounts and create effective strategies. Responsibilities include developing social media campaigns, collaborating with creative teams, and monitoring social media trends. Applicants should have expertise in platforms like TikTok and Instagram. An ideal candidate will be highly organized, creative, and capable of thriving in a fast-paced environment.

Qualifications

• Proven experience in social media management and account servicing.
• Strong understanding of creating integrated content across platforms.
• Deep knowledge of social media trends, especially TikTok and Instagram.
• Excellent communication and client-facing skills.
• Ability to handle multiple projects in a fast-paced environment.

Responsibilities

• Develop and execute social media strategies for clients.
• Manage multiple client accounts ensuring timely content delivery.
• Collaborate with the creative team to develop engaging content.
• Monitor social media channels for engagement and respond effectively.

Skills

Social media management

Client servicing

Video editing on TikTok

Communication skills

Creativity

Tools

Meta Business Suite

Sprout Social

Emplifi

CapCut

Adobe Photoshop

Job description

The Role

As a Social Media Executive, you will be responsible for developing and executing social media strategies, managing client accounts, and overseeing content creation to ensure client objectives are met. You will play a key role in account servicing and maintaining strong client relationships.

Your responsibilities include:

Account Management & Strategy

• Developing comprehensive social media strategies aligned with client goals and brand guidelines.
• Managing multiple client accounts, ensuring timely delivery of content and reports.
• Conducting competitive analysis and market research to identify trends and opportunities for clients.
• Developing and presenting social media pitches and proposals for existing and potential clients.
• Tracking and analysing social media performance metrics, generating reports, and providing actionable insights to clients.
• Liaising with clients, providing regular updates, addressing feedback, and building strong, collaborative relationships.
• Handling client inquiries and issues promptly and professionally.

Content & Community Management

• Collaborating with the creative team (eg. art directors, producers, designers, content creators) to develop creative ideas, storyboards, and scripts for social media content, primarily focusing on Reels and TikToks.
• Ensuring content aligns with client briefs, objectives, and the latest social media trends.
• Overseeing the execution, scheduling, and posting of approved content across various social media platforms (TikTok, Instagram Reels, Meta Business Suite, Sprout Social, Emplifi, etc.).
  • Going on shoots, creating content and collaborating with creatives in the team on content for clients.
  • Editing content for social media content retainers (iPhone shoots & CapCut/Canva is ok)
• Monitoring social media channels for engagement, responding to comments and messages, and fostering online communities.
• Staying up-to-date with social media trends, algorithm changes, and best practices.

General Responsibilities

• Managing multiple projects in a fast-paced environment while maintaining a high level of organisation and attention to detail.
• Working closely with internal teams to ensure a smooth workflow from strategy to content delivery.

Requirements

• Proven experience in social media management and account servicing (for experienced applicants)
• Strong understanding of creating integrated content across digital and social platforms.
• Deep knowledge of social media trends, especially on TikTok and Instagram. (if you don’t know the latest trends and memes please don’t apply)
• Ability to translate client briefs and objectives into effective social media strategies and content solutions.
• Excellent communication, presentation, and client-facing skills.
• Resourceful and independent working style, able to cope well under pressure.
• Able to work in a fast-paced environment and handle multiple projects simultaneously.
• Highly organised with strong attention to detail.
• Proficiency in video editing on TikTok & CapCut.
• Proficiency in using social media management platforms like Meta Business Suite, Sprout Social, or Emplifi.

Good to have

• Familiarity with video editing and image editing (Adobe Photoshop/Lightroom) and a keen creative eye to understand content creation workflows
• Vibes of someone chronically online