Social Media Executive

ABUNDANT LIFE PLANNERS PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A financial advisory company in Singapore is seeking a Social Media Executive to enhance their online presence. Responsibilities include creating engaging content, managing social accounts, and analyzing performance metrics. Ideal candidates should have experience in social media or digital marketing and proficiency in tools like Canva and various social media platforms. This role offers opportunities for professional growth within a dynamic and purpose-driven environment.

Benefits

Hands-on experience with financial planners

Opportunities for career growth

Exposure to purpose-driven work

Qualifications

• 1–2 years of experience in social media or digital marketing.
• Excellent written English with a strong grasp of visual storytelling.
• Strong attention to detail and time management skills.

Responsibilities

• Plan and publish engaging content on social media platforms.
• Track content performance and optimize based on metrics.
• Maintain and update all official social media accounts.

Skills

Social media management

Content creation

Visual storytelling

Community engagement

Time management

Tools

Canva

Instagram

Facebook

LinkedIn

TikTok

Job description

Company:

Abundant Life Planners – AIA Singapore

About Us:

At Abundant Life Planners, we believe in touching lives and changing destinies. As one of the most dynamic and purpose-driven financial advisory groups under AIA, we empower individuals and families to grow their wealth, steward it wisely, and leave a lasting legacy. With a strong digital presence and an expanding team, we are now looking for a creative and organized Social Media Executive to bring our brand to life online.

📲 Content Creation & Curation

• Plan, create, and publish engaging and on-brand content across social media platforms (Instagram, Facebook, LinkedIn, TikTok)
• Collaborate with internal advisors and the marketing team to develop weekly themes, campaigns, and stories
• Design visuals, reels, and carousels using Canva or similar tools
• Write clear, compelling captions aligned with Abundant Life Planners’ voice and values

📈 Strategy & Growth

• Assist in developing and executing the monthly content calendar
• Track content performance and optimize based on engagement, reach, and conversion metrics
• Grow community organically by managing DMs, comments, and follower engagement
• Work closely with leadership to support recruitment and lead generation campaigns

🎯 Campaigns & Projects

• Coordinate ad-hoc projects such as event promotions, webinar campaigns, product spotlights, and lead magnet funnels
• Support content production for client seminars, career events, and digital lead magnets (eBooks, blogposts, newsletters)

🧩 Platform Management

• Maintain and update all official social media accounts and profiles
• Monitor competitor pages and stay on top of social media trends, especially within finance, lifestyle, and digital marketing

Qualifications:

• 1–2 years of experience in social media or digital marketing (fresh grads welcome with strong portfolios)
• Proficiency in Canva, Instagram, Facebook, LinkedIn, and TikTok
• Excellent written English and a strong grasp of visual storytelling
• Familiarity with financial services, wealth, or lifestyle branding is a bonus
• Strong attention to detail, time management, and ability to meet deadlines

Bonus Skills (Not Mandatory):

• Basic video editing (CapCut, InShot, Premiere Rush)
• Bilingual writing (English & Mandarin)
• Knowledge of Meta Ads Manager or email marketing tools (Mailchimp, Flodesk)

What You’ll Gain:

• Hands‑on experience working closely with top financial planners and brand strategists
• A chance to shape the digital voice of one of the most exciting advisory brands under AIA
• Opportunities to grow into a digital marketing strategist or content lead role
• Exposure to purpose‑driven work, where finance meets faith, family, and future