Social Media Executive

JEAN YIP SALON PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A local beauty service provider in Singapore is seeking a creative Social Media Executive to enhance its online presence. The role includes managing content across platforms like Instagram and TikTok, producing multimedia content, and analyzing engagement metrics. Ideal candidates will have a background in Marketing or related fields, along with strong video editing and graphic design skills. This position offers a vibrant work environment focused on innovative digital strategies.

Qualifications

• 1–2 years experience in social media/content creation.
• Strong understanding of social media trends, especially Instagram & TikTok.
• Able to work independently and creatively.

Responsibilities

• Plan, create, and publish content for social platforms.
• Monitor brand mentions and customer conversations.
• Track performance metrics and suggest improvements.

Skills

Content creation

Social media trends understanding

Video editing

Graphic design

Writing skills

Attention to detail

Education

Diploma/Degree in Marketing, Mass Communication, Digital Media

Tools

CapCut

Canva

Premiere

Job description

We are looking for a creative and proactive Social Media Executive to manage and grow our online presence. The ideal candidate is passionate about content creation, understands social media trends, and can turn brand messages into engaging digital content that drives awareness, engagement, and conversions.

Key Responsibilities

• Plan, create, and publish content for social platforms (Instagram, TikTok, Facebook, YouTube, etc.).
• Produce short-form videos, photos, graphics, and captions aligned with brand identity.
• Work with designers/photographers/videographers when needed for campaigns.
• Assist in photoshoots, editing reels, and creating trending content formats.
• Manage day-to-day posting, scheduling, and monitoring of accounts.
• Respond to comments, messages, and DMs professionally and promptly.
• Monitor brand mentions and customer conversations online.
• Ensure brand tone and image remain consistent across all platforms.
• Develop monthly social media calendars and campaign plans.
• Research trends, competitor activities, and audience insights to drive growth.
• Propose new content ideas, formats, or collaborations (KOLs/influencers).
• Assist with social media ads (boosting posts, simple ad setup).
• Track performance metrics (reach, engagement, followers, video views).
• Suggest improvements to increase engagement and conversion.
• Assist with product launches, promotions, events, and partnerships.
• Coordinate influencer marketing: outreach, negotiation, seeding of products.
• Support content needed for CRM, EDMs, and website when needed.

Requirements

• Diploma/Degree in Marketing, Mass Communication, Digital Media, or related fields.
• 1–2 years experience in social media / content creation
• Strong understanding of social media trends, especially Instagram & TikTok.
• Skilled in video editing and basic graphic design (CapCut, Canva, Premiere, etc).
• Creative, proactive, and able to work independently.
• Strong writing skills, good eye for aesthetics and detail.
• Comfortable appearing on camera is a bonus.