Social Media Executive

LIFE MEDICAL HEALTHCARE PTE. LTD.; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

A trusted traditional healthcare brand in Singapore is seeking a dynamic Social Media Executive to lead content creation for social platforms. The role involves planning, creating, and optimizing engaging content while leveraging strong video production skills. Candidates must be proficient in Mandarin and have experience in social media management. This position offers opportunities to travel within Malaysia and Singapore, emphasizing a mix of modern wellness and traditional healing.

Qualifications

• 2–4 years of experience in social media management, content creation, or digital marketing.
• Able to work independently, meet deadlines, and manage multiple projects efficiently.
• Knowledge of TCM, healthcare or wellness industry is an added advantage.

Responsibilities

• Plan, create, and schedule engaging content for social media platforms.
• Create short-form videos that showcase treatments and wellness tips.
• Design static posts and digital materials that appeal to local audiences.
• Monitor trends on social platforms for content adaptation.

Skills

Camera operation skills

Proficient in Mandarin

Short-form video production

Basic design skills

Understanding of social media platforms

Education

Diploma/Degree in Marketing, Communications, Multimedia

Tools

CapCut

Adobe Premiere Pro

Final Cut Pro

Canva

Adobe Creative Suite

Job description

We’re looking for a dynamic and creative Social Media Executive to lead the online presence of

Life Medical TCM, a trusted traditional Chinese medicine brand. In this role, you’ll plan, create,

and execute social media content that reflects our health philosophy — blending modern

wellness with traditional healing. You’ll be hands‑on with content creation, video shooting and

editing, and basic graphic design, ensuring that every post resonates with our audience across

Malaysia and Singapore. If you’re passionate about storytelling, have a keen eye for detail, and

can switch easily between creative and analytical thinking, this is the perfect role for you!

Roles & Responsibilities

• Plan, create, and schedule engaging content for social media platforms including Facebook, Instagram, TikTok, and YouTube, ensuring content aligns with Life Medical TCM’s brand tone and objectives.
• Create short-form videos (shooting, editing, and optimizing) that showcase treatments, TCM doctors, wellness tips, and patient stories in an authentic and educational way.
• Design static posts and digital materials (e.g., social media visuals, banners, posters) that maintain brand consistency and appeal to both local and Chinese-speaking audiences.
• Work closely with the Social Media Lead and marketing team to brainstorm content ideas, campaigns, and promotions to strengthen brand awareness and engagement.
• Monitor trends on Chinese and English social platforms, adapting relevant ones to suit Life Medical TCM’s audience.
• Write or adapt captions and short copy in English and Mandarin (and understand Cantonese) to ensure culturally accurate and meaningful communication.
• Support content shoots in clinics or on location — ensuring proper framing, composition, lighting, and sound for professional‑quality output.
• Coordinate with doctors and clinic teams to capture authentic content moments and patient education sessions.
• Manage posting schedules and ensure timely delivery of all social media content.
• Track social media performance and propose improvements to increase engagement and reach.
• Able to travel for shoots and content activities within Malaysia and Singapore when required.

Job Requirements

• Diploma/Degree in Marketing, Communications, Multimedia, or related field.
• 2–4 years of experience in social media management, content creation, or digital marketing.
• Strong camera operation skills including understanding of framing, composition, angles, and lighting to capture professional-quality visuals.
• Proficient in Mandarin (read & write) and able to understand Cantonese — essential for understanding TCM content and communication with doctors/patients.
• Skilled in short-form video production, including shooting and editing using tools like CapCut, Adobe Premiere Pro, or Final Cut Pro.
• Basic design skills using Canva or Adobe Creative Suite (Photoshop/Illustrator).
• Strong understanding of social media platforms and content best practices, especially for Facebook, Instagram, TikTok, and YouTube.
• Good eye for detail and storytelling, especially in health and wellness topics.
• Able to work independently, meet deadlines, and manage multiple projects efficiently.
• Willing and able to travel within Malaysia and Singapore for shoots and coordination.
• Candidates with own transportation are preferred.
• Knowledge of TCM, healthcare or wellness industry is an added advantage.
• Experience in live setup and handling (e.g., livestream, lighting, or audio equipment) is an added advantage.