Social Media Coordinator

FORTUNA TERRAZZA PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading marketing firm in Singapore seeks a dynamic marketer to develop engaging content and manage social media platforms. The ideal candidate should have a bachelor's degree in marketing, strong analytical skills, and proven experience in digital marketing. Responsibilities include content creation, community engagement, and campaign execution. The position offers opportunities for collaboration with various teams to enhance brand visibility and responsiveness in a competitive market.

Qualifications

• Proficiency with social media platforms and content management systems.
• Excellent written and verbal communication skills.
• Ability to interpret data for social media strategies.

Responsibilities

• Develop engaging content across various social platforms.
• Monitor and engage with the audience on social media.
• Implement and oversee digital marketing campaigns.
• Track KPIs and analyze campaign effectiveness.
• Collaborate with marketing and sales teams.
• Stay informed about social media trends.

Skills

Content creation

Community engagement

Digital marketing

Performance analysis

Trend monitoring

Collaboration

Education

Bachelor's degree in marketing or related field

Tools

Content management systems

Analytics tools

Social media platforms

Job description

Key Responsibilities

• Content Creation & Management: Develop engaging content, including graphics, videos, and written copy, and manage content calendars for various social platforms.
• Community Engagement: Monitor social media accounts for comments, questions, and messages, and respond to the audience in a timely and brand-consistent manner.
• Campaign Execution: Implement and oversee digital marketing campaigns to inform, advertise, and attract public interest.
• Performance Analysis: Track key performance indicators (KPIs) and analyze data to evaluate campaign effectiveness and identify areas for improvement.
• Collaboration: Work closely with other marketing professionals, content writers, designers, and sales teams to ensure brand consistency and successful campaign integration.
• Trend Monitoring: Stay informed about emerging social media platforms, trends, and best practices to maintain a competitive edge.

Required Skills & Qualifications

• Education: A bachelor's degree in marketing, communications, or a related field is often preferred.
• Technical Skills: Proficiency with social media platforms, content management systems, and analytics tools is essential.
• Communication: Excellent written and verbal communication skills are crucial for crafting compelling content and engaging with the audience.
• Analytical Skills: The ability to interpret data and use it to make informed decisions about social media strategies.
• Creativity: A creative mindset to develop innovative and engaging content.
• Time Management: Strong organisational and time management skills to handle multiple platforms and campaigns simultaneously.