Social Media Content Strategist

Mediacorp Pte. Ltd.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading media network in Singapore is seeking a Social Media Content Strategist to enhance engagement and reach across social platforms. The ideal candidate will have a minimum of 4 years of relevant experience and a degree in Mass Communication or related fields. Responsibilities include developing content strategies, managing campaigns, and ensuring quality production of digital assets. Join our inclusive team and help shape the future of our brands through innovative content.

Qualifications

• Minimum 4 years of related experience.
• Ability to communicate effectively in cross-functional teams.
• Creative and editorial skills for content conceptualization.
• Adaptable to the social media space and current trends.
• Timely content development aligned with brand tone.

Responsibilities

• Drive content direction on social media platforms.
• Ensure quality production of social creative assets.
• Increase followers, reach, and engagement on social media.
• Manage social media campaigns with teams to meet objectives.

Skills

Social media strategy development

Content production

Audience engagement

Trend awareness

Cross-functional collaboration

Education

Degree in Mass Communication or relevant discipline

Tools

Digital content tools

AI technology familiarity

Job description

Overview

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

Designation

Social Media Content Strategist

Responsibilities

Drive content direction on social media platforms within the Growth & Audio portfolio, and ensure the quality production of social creative assets/content. The role will be critical in increasing followers, reach and engagement on existing and new social media platforms to meet business objectives. Takes care of content direction and output of Personality accounts, and drives commercial integration needs for all social handles within Growth & Audio.

• Understand the social media landscape and audience needs.
• Have intimate knowledge of our brands, the content positioning and brand personality; target audience and role in the Mediacorp network.
• Develop content and audience strategies that optimize performance of these brands and its commercial potential.
• Identify new trends/developments and which social platforms to reach and engage the right audiences for key campaigns.
• Manage social media campaigns with commercial, content and marketing teams to meet business objectives.

Qualifications

Requirements:

• Min 4 years of working in related experience
• Diploma or Degree holder in Mass Communication or any relevant discipline
• Able to communicate and work effectively in cross functional teams
• Creative and editorially driven in conceptualizing content ideas
• Adaptable and familiar with the social media space
• Able to develop and produce content for social media space in a timely, trend-aware manner that is aligned with brand tone
• Familiar with digital content tools and up to date with relevant AI technology