Social Media Content Creator

National University of Singapore Society; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A prestigious educational institution in Singapore is looking for a skilled content creator to lead their social media strategy. The role involves producing multimedia content, managing the social media content calendar, and monitoring analytics to optimize engagement. Candidates should have a Diploma/Degree in Graphic Design or a related field, with 2-4 years of experience in content creation and management. Proficiency in Adobe Creative Suite and strong communication skills are essential.

Qualifications

• Minimum 2 to 4 years’ experience in content creation/management.
• Proficient with social media analytics and content strategy.
• Detail-oriented and able to work independently.

Responsibilities

• Lead content ideation and manage the social media content calendar.
• Produce multimedia content for social media and digital materials.
• Monitor analytics and refine strategy based on performance.

Skills

Content creation

Social media management

Adobe Creative Suite

Photography

Videography

Animation

Education

Diploma/Degree in Graphic Design or related field

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe Premiere Pro

Adobe After Effects

Job description

Key Responsibilities

1. Lead the content ideation process and manage the social media content calendar — planning, scheduling, and rollout of posts and campaigns, including F&B promotions, merchandise and Membership-related content etc.

2. Produce multimedia content including graphics, photos, videos, reels, motion graphics and basic animation for all social media platforms

3. Produce content for digital and print materials across campaigns, websites, microsites, newsletters, collaterals and Society-wide initiatives

4. Execute photo/video shoot with the team for F&B promotions, events, corporate merchandise, publications and media coverage when required

5. Monitor analytics and track content performance, supporting monthly reporting to refine and enhance strategy.

6. Explore and apply emerging digital trends (reels, interactive posts, motion snippets) to boost reach and audience interaction.

Any other duties as assigned from time to time.

Requirements

• Diploma/Degree in Graphic Design, Multimedia, Visual Communication or related field

• Minimum 2 to 4 years’ experience in content creation/management with a proven track record in digital and social media content production

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro/After Effects) and relevant design/video tools

• Skilled in photography, videography and video editing, with ability in animation/motion graphics

• Strong understanding of social media analytics, digital trends, content strategy and audience behaviour

• Creative with the ability to translate ideas into compelling digital visuals

• Basic writing and editing skills for captions and short-form content

• Detail-oriented, organised and communicative — able to multitask, collaborate effectively and work independently with initiative and ownership