Social Media and Marketing Coordinator (Part Time)

H&L LIFE LIMITED LIABILITY PARTNERSHIP; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A lifestyle brand company in Singapore seeks a creative digital content creator to develop engaging photo and video content for TikTok and Instagram. The role focuses on capturing authentic in-store moments, engaging with the community, and conducting performance analysis of marketing campaigns. Ideal candidates should have experience in visual content production and proficiency in design tools like Canva and Adobe. This position offers the opportunity to shape brand storytelling and drive community engagement.

Qualifications

• Proven experience in developing and producing visual content for social media.
• Strong ability to engage with the community through digital platforms.
• Capability to design marketing assets using tools like Canva or Adobe.

Responsibilities

• Develop high-quality photo and video content for TikTok and Instagram.
• Capture in-store moments and customer interactions.
• Manage daily community engagement and respond to comments.
• Monitor campaign performance and prepare reports.
• Manage brand and influencer collaborations to increase engagement.
• Craft engaging captions and promotional copy for social platforms.
• Engage with the community on social media thoughtfully.
• Support sales initiatives with promotional content.
• Monitor campaign performance and conduct ROI analysis.

Tools

Canva Pro

CapCut

Adobe Express

Job description

Key Responsibilities

• Develop and produce high-quality photo and video content for TikTok, Instagram Reels, and Stories that embody Happy Life’s family-focused lifestyle brand and everyday storytelling approach.

• Capture authentic in-store moments, including customer interactions, product launches, visual merchandising highlights, and DIY experiences.

• Design and edit marketing assets using personal Canva Pro or equivalent creative platforms (e.g., CapCut, Adobe Express); design tools are self-provided.

• Conceptualise and execute creative digital campaigns, including seasonal launches, giveaways, and community activations, aligned with marketing objectives.

• Research, initiate, and manage brand and influencer collaborations that align with Happy Life’s values, ensuring partnerships drive awareness, engagement, and footfall.

• Craft clear, engaging captions and promotional copy across social platforms to strengthen brand voice and encourage store visits.

• Manage daily community engagement by responding to messages and comments thoughtfully, fostering meaningful connections with our audience.

• Support sales initiatives through content promoting new arrivals, bundles, membership benefits, and in-store promotions.

• Monitor campaign performance, prepare insights reports, and conduct basic ROI analysis to evaluate marketing effectiveness and inform future strategies.