social media and marketing coordinator

MDE CAPITAL CONSULTANCY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A consultancy firm in Singapore is seeking a Social Media Specialist to produce engaging content for platforms like TikTok and Instagram. Responsibilities include video editing, community management, and campaign support to enhance brand presence. The ideal candidate has a strong understanding of social media trends and excellent copywriting skills.

Qualifications

• Proven experience in producing engaging social media content.
• Familiarity with TikTok and Instagram trends.
• Strong writing skills for marketing materials.

Responsibilities

• Produce and edit engaging short-form videos and visual content for social media.
• Manage community engagement and respond to follower interactions.
• Contribute to campaign creation and marketing materials.

Skills

Engaging content production

Video editing

Photography

Community management

Copywriting

Job description

From a social media perspective, this role focuses on producing engaging, high-quality content for platforms such as TikTok and Instagram, with an emphasis on short-form video, photography, and creative visuals. The role also includes assisting with photoshoot planning and execution, keeping up with current trends, and supporting the wider content strategy to build a strong, consistent brand presence online. In addition, it involves managing community engagement by responding to followers and fostering connections on social platforms.

From a marketing perspective, this role contributes to campaign ideation and execution, copywriting, and creative development for EDMs, signage, and promotional materials, ensuring that all marketing touchpoints are cohesive, engaging, and aligned with the brand’s identity.

Social Media Content Creation

• Produce and edit short-form videos (TikToks, Reels, Stories) showcasing products, promotions, and in-store experiences.
• Take and edit product photos/videos in-store for daily/weekly posting.
• Ensure content is attractive, on-trend, and aligned with Happy Life’s brand identity.

Store-Level Content Support

• Capture authentic content of customers, new arrivals, or special displays directly in-store.
• Assist in styling and setup for product showcases.

Creative Ideas & Campaigns

• Suggest and execute engaging concepts (e.g., challenges, giveaways, seasonal campaigns) to make Happy Life stand out.
• Identify trending formats and adapt them for Happy Life products.

Influencer & Collaboration Outreach

• Research, identify, and engage with relevant influencers on social media whose audiences align with Happy Life’s target customers.
• Explore potential business and influencer collaborations, such as product seeding, giveaways, store visits, or joint campaigns, to expand reach and drive awareness.
• Coordinate and track collaboration activities to ensure they support sales and branding goals.

Copywriting & Captions

• Write catchy captions for TikTok, Instagram, and in-store promotions.
• Use simple, clear messaging to attract customers’ attention and drive footfall.

Community Engagement

• Reply to DMs and comments on TikTok/Instagram.
• Proactively engage with local followers to strengthen customer connection.

Sales & Awareness Support

• Promote in-store deals, bundles, and membership perks through content.
• Support campaigns that increase store footfall and customer retention.

We regret that only shortlisted candidates will be notified.

Chua Hui Min Evania

MDE Capital Consultancy Pte Ltd

EA License: 21C0684

Reg Number: R21103756