Social Media Analyst, Associate

Juo Pte. Ltd.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A digital marketing agency in Singapore is seeking a Social Media Analyst to conduct analytics and reporting on social platforms. The ideal candidate will have 2-3 years of relevant experience and a background in marketing or communications. This role includes creating reports, monitoring trends, and collaborating on content strategies, requiring proficiency in tools such as Sprinklr and the Google ecosystem.

Qualifications

• 2-3 years of experience in a relevant field.
• Familiarity with social media platforms such as Instagram, TikTok, YouTube, and Twitter/X.
• Basic understanding of the marketing funnel and creative production.

Responsibilities

• Conduct detailed analysis of key metrics and engagement data.
• Create and own reports and dashboards for insights on performance.
• Assist with competitor research and monitor industry trends.

Skills

Social Media Analytics

Content Creation

Data Literacy

Organisational Skills

Education

Diploma / BA/BS in Marketing, Communications, Media

Tools

Sprinklr

Google Docs

Google Sheets

Google Slides

Job description

Responsibilities

• Social Media Analytics & Reporting:
  • Conduct detailed analysis of key metrics and engagement data to provide insights on customer behavior and content affinity.
  • Create and own reports and dashboards (monthly, quarterly, annual) to present insights on project/campaign performance to internal and external stakeholders. Being able to visualise and assimilate data is a strong plus.
  • Own and raise the data literacy of all Departments through quarterly data sharing sessions.
  • Assist with competitor research, monitor industry trends, and identify content opportunities
• Stay informed on the latest social and digital media trends, best practices, and technologies (emerging platforms, tools, and analytics techniques).
• Work cross-functionally to set benchmarks, KPIs and goals for content creation and strategies.
• Good understanding of social media marketing, including platform trends, SEO/SEM best practices, and algorithm changes.
• Basic understanding of the rest of the marketing funnel, creative production, and operations.

Requirements

• 2-3 years of experience
• Diploma / BA/BS in in Marketing, Communications, Media, or a related field
• Familiarity with social media platforms such as Instagram, TikTok, YouTube, and Twitter/X
• Proficient in the Google ecosystem (Google Docs, Sheets, Slides etc)
• Passionate about social media data and trends, content creation, and digital storytelling
• A keen eye for detail and strong organisational skills
• Proven experience with Sprinklr – including but not limited to pulling and formatting data from the analytics dashboard. Experience with at least one additional data tool is a strong plus.