Social Media Analyst, Associate

JUO PTE. LTD.; Serangoon Garden Circus; On-site; SGD 40,000 - 60,000; Full time

Job summary

A digital marketing company in Singapore is seeking a Social Media Analyst to oversee analytics and reporting on various social media platforms. The ideal candidate has 2-3 years of experience, a strong understanding of social media marketing, and is proficient in tools like Sprinklr. Responsibilities include conducting analyses, creating reports, and working cross-functionally to improve content strategies. Join us to become a part of a dynamic team focused on innovative digital storytelling.

Qualifications

• 2-3 years of experience.
• Good understanding of social media marketing.
• Passionate about social media data and trends.

Responsibilities

• Conduct detailed analysis of key metrics and engagement data.
• Create and own reports and dashboards for insights.
• Work cross-functionally to set KPIs and goals.

Skills

Social Media Analytics

Data Literacy

Content Creation

SEO/SEM

Organisational Skills

Education

Diploma/BA/BS in Marketing, Communications, or related field

Tools

Sprinklr

Google Docs

Google Sheets

Google Slides

Job description

Responsibilities

• Social Media Analytics & Reporting:
  • Conduct detailed analysis of key metrics and engagement data to provide insights on customer behavior and content affinity.
  • Create and own reports and dashboards (monthly, quarterly, annual) to present insights on project/campaign performance to internal and external stakeholders. Being able to visualise and assimilate data is a strong plus.
  • Own and raise the data literacy of all Departments through quarterly data sharing sessions.
  • Assist with competitor research, monitor industry trends, and identify content opportunities
• Stay informed on the latest social and digital media trends, best practices, and technologies (emerging platforms, tools, and analytics techniques).
• Work cross-functionally to set benchmarks, KPIs and goals for content creation and strategies.
• Good understanding of social media marketing, including platform trends, SEO/SEM best practices, and algorithm changes.
• Basic understanding of the rest of the marketing funnel, creative production, and operations.

Requirements

• 2-3 years of experience
• Diploma / BA/BS in in Marketing, Communications, Media, or a related field
• Familiarity with social media platforms such as Instagram, TikTok, YouTube, and Twitter/X
• Proficient in the Google ecosystem (Google Docs, Sheets, Slides etc)
• Passionate about social media data and trends, content creation, and digital storytelling
• A keen eye for detail and strong organisational skills
• Proven experience with Sprinklr – including but not limited to pulling and formatting data from the analytics dashboard. Experience with at least one additional data tool is a strong plus.