Social Content Producer

PROPSELLER PTE. LTD.; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A leading real estate technology company in Singapore is seeking a Social Content Producer to drive engagement across social media through creative and storytelling-focused short-form videos. The role involves overseeing the entire content creation process and collaborating with marketing leadership for strategic impact. Ideal candidates should champion trends, possess strong video editing skills, and have a track record of successful social media content. Competitive salary and growth opportunities are offered.

Benefits

Central office near MRT

Access to swimming pool and gym

MacBook Pro and professional filming equipment

Full creative ownership

Career growth opportunities

Industry exposure

Qualifications

• Minimum 2 years of experience producing social-first video content.
• Proven track record of engaging short-form videos for social platforms.
• Excellent time management skills for multiple projects.

Responsibilities

• Lead the creation of short-form videos for social media.
• Produce content at high frequency for continuous growth.
• Identify and adapt to social trends and innovative formats.

Skills

Video editing skills

Social media expertise

Creativity

Communication skills

Proactivity

Education

Diploma or Bachelor’s degree in Marketing, Multimedia, Communications

Tools

Adobe Premiere Pro

CapCut

After Effects

Job description

About Propseller

In 2025, Propseller was recognised by the Financial Times as the #1 Fastest-Growing Real Estate Company in APAC and by The Straits Times and Statista as the #1 Fastest-Growing Real Estate Company in Singapore.

In August 2022, Propseller raised US$12M Series A fundraising led by Vertex Ventures, the VC arm of Temasek, the investment company owned by the Government of Singapore.

Propseller’s mission is to help people build wealth through real estate. We’re building an end-to-end real estate transaction platform and towards that goal, we began by building a technology-powered real estate brokerage that delivers superior outcomes.

By elevating the most human part of the service with top in-house agents and industrialising all the rest with technology and centralised operations, we became Singapore's most loved real estate agency with an average Google My Business rating of 4.8/5 (900+ reviews).

The next phase of the journey is to go from helping people sell their homes to becoming the No. 1 brand for people to move from one home to the next: sell, buy, and finance.

Find out more at: propseller.com/careers/

Role Description

We are looking for a Social Content Producer to lead the creation of short-form videos that drive engagement and brand visibility across our social media channels. This role is focused on creativity, speed, and storytelling turning ideas into scroll-stopping videos that resonate with our audience.

You’ll take ownership of the full content creation process, from ideation and scripting to filming and editing, while also overseeing and improving the quality and engagement of our home tour videos to ensure every piece of content reflects Propseller’s tone, brand, and standards of excellence.

You’ll work closely with the Head of Marketing to bring the brand to life on platforms like TikTok, Instagram, and YouTube, continuously experimenting with formats, hooks, and trends to grow our audience and deliver measurable impact.

Duties & Responsibilities

• Lead social content creation end-to-end: ideate, script, film, and edit short-form videos optimised for platforms like TikTok, Instagram, and YouTube.
• Produce short-form videos at high frequency, with the goal of publishing new content on an almost daily basis to drive continuous growth across social channels.
• Stay ahead of social trends: identify emerging ideas, formats, and creators to keep Propseller’s content relevant and innovative.
• Continuously improve engagement performance by experimenting with new formats, hooks, and storytelling techniques.
• Oversee and elevate the creative quality of home tour videos, providing feedback to freelance scriptwriters and external vendors to enhance narrative flow, visual appeal, and viewer engagement.
• Collaborate with the Head of Marketing to define our social strategy.
• Work with freelance designers to produce static creative content for Propseller’s paid social channels.
• Produce additional video content for marketing campaigns, internal communications, and employer branding as needed.

Ideal Candidate

• Trendy: You live on social media. You know the latest sounds, formats, and creators before they hit the mainstream. You naturally think in TikTok and Instagram.
• Ambitious: You care about growth and want to see our follower count rise every week. You aim for content that reaches more people, sparks conversations, and builds a community.
• Social: You work well with people. You’re confident guiding others on camera, giving direction, and creating a comfortable, positive environment during shoots.
• Proactive: You bring ideas every day. You constantly notice trends, hooks, angles, and formats that we should try. You never wait for instructions to start creating.
• Creative: You can take any marketing message and turn it into something fresh, fun, and scroll stopping. You understand how to make content feel cool and on brand.
• Self starter: You can run the day-to-day social content engine on your own. You are comfortable taking full ownership from idea to publish.

Requirements

• Diploma or Bachelor’s degree (preferably in Marketing, Multimedia, Communications, or a related field).
• Minimum 2 years of hands‑on experience producing social‑first video content, either personal, in‑house or at an agency.
• Proven track record of creating engaging short‑form videos for TikTok, Instagram, or YouTube.
• Strong video editing skills using tools such as Adobe Premiere Pro, CapCut, and After Effects.
• Solid understanding of what makes content perform on social media from hooks and pacing to sound and storytelling.
• Strong visual sense and attention to detail, ensuring all content aligns with Propseller’s brand and creative standards.
• Excellent communication and time management skills to handle multiple video projects simultaneously.

You Get

• Central office: Modern, high-ceiling office near Lavender, Bendemeer, and Farrer Park MRT.
• Swimming pool and gym access: access to our office swimming pool and gym.
• Modern software and hardware: MacBook Pro, professional‑grade filming equipment, Adobe Creative Cloud, and the latest AI‑powered tools.
• Full creative ownership: of social video content, from ideation to publishing, with the freedom to experiment, test, and shape Propseller’s social voice.
• Career growth: with the potential to evolve into a broader brand/creative or social media leadership role over time.
• Leadership exposure: working closely with the Head of Marketing on high‑impact campaigns.
• Industry exposure: learn the real estate industry firsthand by collaborating with our top‑performing agents on social video content.

Compensation

• Salary: $4,000 - $5,000 per month, based on your experience level.
• Employee Stock Option Plan: participate in our long‑term success.
• Corporate health insurance: with HSBC Life, including hospitalisation, general practitioners, TCMs, specialists and dental consultations.

Recruiting Process

Ideal length: 3 weeks

All applicants must submit a mobile reel showcasing their latest professional and personal social videos, optionally with a short self‑introduction.

If your application is selected:

1. Interview 1 – Video Call: Introductory call
2. Interview 2 - Physical Meeting: Case presentation to Head of Marketing
3. Interview 3 – Physical Meeting: Cultural Fit Interview with CEO
4. Reference checks
5. Welcome aboard!