Social Content & Performance Executive (Healthcare)

Private Advertiser; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A healthcare marketing agency based in Singapore is looking for a Social Content & Performance Executive to oversee social media strategies and campaigns. This role focuses on content creation, paid advertising, and performance analytics across platforms like Meta and LinkedIn. Ideal candidates will have 3–5 years of experience in digital marketing, strong visual storytelling skills, and an understanding of healthcare advertising standards. The agency offers opportunities for growth in digital marketing.

Benefits

Hands-on exposure to healthcare content

Collaborative environment

Clear growth pathway in digital marketing

Qualifications

• 3–5 years of experience in social media or digital marketing.
• Hands-on experience with paid social advertising (Meta and/or LinkedIn).
• Strong command of English for crafting short, catchy captions.

Responsibilities

• Plan and execute social media content across various platforms.
• Write clear, patient-friendly captions aligned with healthcare guidelines.
• Manage and optimize paid social campaigns.

Skills

Social media content management

Paid social advertising

Analytical skills

Videography

Attention to detail

Short-form video editing

Creative writing

Graphic design

Content calendar management

Tools

CapCut

Canva

Meta Business Suite

Meta Ads Manager

TikTok Ads Manager

YouTube Studio

Job description

About the Role

We are looking for a hands‑on Social Content & Performance Executive to manage social media content and paid campaigns across Meta and LinkedIn. This role combines content creation, paid social advertising, and performance analytics, supporting brand visibility, patient education, and lead generation in a healthcare setting.

You will work closely with marketing, clinical, and doctors to deliver clear, compliant, and data‑driven social media campaigns.

If you’re passionate about visual storytelling, videography and have a keen eye for what makes audiences stop scrolling — we’d love to meet you.

Key Responsibility

• Plan and execute social media content across Instagram, Facebook, LinkedIn, TikTok, and YouTube Shorts
• Write clear, patient‑friendly captions, hooks, and short scripts aligned with healthcare advertising guidelines
• Coordinate and assist in short‑form video production (reels, shorts, basic on‑site filming and videography)
• Manage content calendars and ensure consistent posting across platforms
• Manage and optimise paid social campaigns (Meta and LinkedIn)
• Track and analyse campaign performance (reach, engagement, CTR, CPC, conversions)
• Prepare regular performance reports with clear insights and recommendations
• Conduct A/B testing on creatives, messaging, and audiences
• Maintain content calendars and ensure timely posting
• Ensure all content complies with healthcare advertising guidelines
• Support responses and follow‑ups to social media enquiries when required

Requirements

• 3–5 years of experience in social media or digital marketing
• Hands‑on experience with paid social advertising (Meta and/or LinkedIn)
• Comfortable working with analytics and performance data
• Strong sense of visual storytelling and social media tone
• Creativity in videography and editing.
• Well‑organised, detail‑oriented, and able to manage multiple campaigns
• Proficient in short‑form video editing tools (CapCut) and graphic design skills (Canva).
• Skilled in smartphone and camera filming, basic lighting, and audio setup, and ability to guide cast / talent during shoots.
• Strong command of English for crafting short, catchy captions and understanding tone across platforms.
• Familiar with TikTok, Instagram, and YouTube Shorts trends and audience behaviour.
• Experience with Meta Business Suite, Meta Ads Manager, TikTok Ads Manager, or YouTube Studio (added bonus skill)

Why Join Us

• Work on meaningful healthcare and patient education content
• Hands‑on exposure to both content and performance marketing
• Collaborative environment with clinicians and internal teams
• Clear growth pathway in digital and performance marketing