Snr Insurance Product Marketing Manager

Singtel Group; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading telecommunications company in Singapore is seeking a Senior Marketing Manager to lead the development and execution of insurance product marketing strategies. The ideal candidate will have over 8 years of experience in product marketing within the insurance industry, strong leadership skills, and a data-driven mindset. This role offers a comprehensive benefits package and opportunities for personal and professional growth.

Benefits

Full suite of health and wellness benefits

Ongoing training and development programs

Internal mobility opportunities

Qualifications

• At least 8 years of product marketing experience in the insurance industry.
• At least 6 years of hands-on experience managing insurance marketing campaigns.
• Strong analytical skills; enjoy working with data.

Responsibilities

• Lead development of marketing strategies to generate revenue.
• Manage product marketing budget and campaign execution.
• Collaborate with cross-functional teams and insurance partners.

Skills

Product marketing experience

Digital campaign marketing

Leadership

Analytical skills

Copywriting

Education

Degree in Marketing or Business

Tools

Google Analytics

Tableau

Microsoft Excel

Job description

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An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say…“Hello BIG Possibilities”.

Make an Impact

• Lead the development and execution of insurance product marketing strategies to generate revenue for Singtel’s Life Insurance business.
• Lead the end-to-end planning and development of data-driven, targeted marketing campaigns across digital, social, retail, telemarketing, event and ATL channels to drive lead generation and sales of protection, accident and health, and wealth accumulation insurance products.
• Lead, motivate and grow a team to:
• effectively plan and execute product marketing campaigns to drive and achieve targets for lead submissions and policy sales;
• identify and co-create compelling product positioning and messaging, provide direction for engaging campaign content and creatives, and oversee the creation of high-quality product marketing assets and collaterals;
• drive the planning of and alignment on product marketing campaign schedule and media calendar with cross-functional teams, including marketing communications, customer lifecycle management, product development, operations and compliance teams, of Singtel and insurance partner(s);
• understand customer segments and behavioural triggers to identify target audience for each campaign;
• actively monitor and analyse end-to-end campaign performance metrics to derive timely campaign insights and execute follow-ups and optimisations to improve campaign performance; and
• identify areas for continuous improvement (e.g. UX/UI of product pages, customer journeys, etc.), execute them with cross-functional teams, and measure the impact of such improvement areas.
• Collaborate with insurance partner(s) and cross-functional teams to help Singtel’s Life Insurance business achieve business, commercial and marketing targets.
• Work with Singtel’s insurance partner(s) to co-create insurance products with market-differentiating propositions.
• Manage the overall Insurance marketing budget, including tracking spends against budget and forecasts.
• Co-lead Life Insurance business squads to drive campaign execution, lead generation and sales conversion with insurance partner(s), define requirements for Life Insurance product roadmap and sales distribution initiatives, end-to-end user experience and product branding

Skills for Success

• Degree in Marketing, Business, or its equivalent.
• At least 8 years of product marketing and/or digital campaign marketing experience in the insurance industry.
• At least 6 years of hands-on experience in managing and executing insurance product marketing campaigns.
• At least 4 years of relevant experience working with and managing marketing agencies.
• At least 3 years of relevant experience demonstrating leadership and/or managing a team.
• At least 3 years of hands-on experience in digital marketing/analytics tools (e.g. Google Analytics, Tableau).
• In-depth knowledge of life insurance, accident and health insurance and wealth accumulation policies; government and industry-led healthcare, medical and wellness initiatives; bancassurance / telcassurance products and services; personal insurance distribution models and channels; and financial planning and advisory solutions.
• Proficient in communications, copywriting and content management with a focus on insurance products.
• Proficient in Microsoft Excel, pivot tables, and preferably with some knowledge of data analytics / automation programming languages (e.g. SQL, VBA, Python).
• Familiar with insurance industry-specific product positioning, target segmentation, branding, acquisition and loyalty strategies, as well as compliance guidelines.
• Familiar with customer lifecycle and marketing automation platforms (e.g. Oracle Responsys, Salesforce, etc).
• Strong analytical skills; enjoy working with and identifying insights from data and data-led campaigns.
• Strong interpersonal and communication skills; a cross-functional team player who is also comfortable with working independently.
• Ability to thrive in a dynamic, fast-paced, collaborative and cross-functional environment.

Rewards that Go Beyond

• Full suite of health and wellness benefits
• Ongoing training and development programs
• Internal mobility opportunities

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.