Senior Digital Marketing Executive

TRUE YOGA • TRUE FITNESS; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading wellness company in Singapore is seeking a highly motivated individual to join their Marketing team, focused on developing strategic digital marketing campaigns. The role involves managing and optimizing paid advertising initiatives across major platforms, analyzing performance data, and assisting with SEO efforts. Ideal candidates should have strong digital marketing skills, the ability to work independently and collaboratively, and fluency in both English and Chinese. This position offers a fast-paced environment with ample opportunities for creative contributions.

Qualifications

• Hands-on experience in campaign setup, execution, and optimisation.
• Ability to interpret data and translate insights into actionable improvements.
• Fluency in English and Chinese with strong editorial skills.

Responsibilities

• Plan, execute, and optimise paid digital advertising campaigns.
• Manage campaign operations and monitor performance metrics.
• Prepare regular performance reports with key insights.
• Assist with SEO implementation to improve organic rankings.

Skills

Digital advertising management

Analytical thinking

Communication skills

Project management

Fluency in English and Chinese

Teamwork

Attention to detail

Job description

Overview

Looking for a highly motivated, creative and detailed oriented individual, who can work both independently and as part of a team. A key role within the Marketing team, responsible for developing and delivering strategic digital marketing campaigns, to drive lead generation and increase conversions in a fast-paced environment.

Responsibilities - Digital Marketing

• Plan, execute, and optimise paid digital advertising campaigns across major platforms including Meta (Facebook & Instagram), Google (Search, Display, YouTube), TikTok, Xiaohongshu (XHS), and other relevant digital channels.


• Manage day-to-day campaign operations, including campaign setup, audience targeting, creative testing, bidding strategies, and budget allocation to maximise performance and ROI.


• Monitor and analyse campaign performance using platform analytics and reporting tools, identifying trends, insights, and optimization opportunities to improve traffic, engagement, leads and conversions.


• Continuously optimise digital marketing campaigns by refining ad creatives, targeting strategies, platform mix, and spend allocation to maximise overall ROI and effectiveness.


• Prepare and deliver regular performance and analytics reports, highlighting key metrics, insights, and actionable recommendations.


• Manage multiple Xiaohongshu (XHS) accounts for brands under the group, overseeing content publishing coordination, paid ad setup and optimisation, budget management, DM responses, engagement monitoring and performance tracking.


• Work closely with internal teams to align paid digital marketing efforts with overall brand strategies, campaigns, promotions, and events to meet business objectives.


• Assist with SEO implementation to improve organic search rankings and drive qualified traffic to company websites.


• Support website and mobile app management, including content updates, tracking implementation, and basic performance monitoring.

Requirements

• Experience in managing digital advertising campaigns and budgets across multiple digital marketing platforms; hands-on experience in campaign setup, execution, and optimisation is an advantage.


• Strong strategic and analytical thinking skills, with the ability to interpret data and translate insights into actionable improvements.


• Excellent communication, organizational, project, and time management skills, with the ability to manage multiple tasks and priorities.


• Fluent in English and Chinese (spoken and written), with strong editorial and copywriting skills


• Possesses strong interpersonal and leadership skills; a proactive team player who can also work independently with minimal supervision.


• Meticulous, detail-oriented, and above to work efficiently under pressure in a fast-paced environment while meeting tight deadlines.


• Highly self-motivated, creative, and adaptable, with a strong sense of ownership and accountability.