SEO & SEM Specialist

SKILLS DEVELOPMENT ACADEMY PTE LTD; Singapore; On-site; SGD 30,000 - 50,000; Full time

Job summary

A dynamic digital marketing academy in Singapore seeks an experienced SEO & SEM Specialist to lead Google Ads campaigns and enhance digital marketing strategies. The role involves developing and managing paid search initiatives, analyzing performance data, and collaborating with a marketing team to align strategies. Candidates should have a Bachelor's degree in Marketing, strong analytical skills, and at least two years of relevant experience. This position requires onsite work from Monday to Friday.

Qualifications

• Proven work experience as a Google Ads Specialist or similar role.
• Solid understanding and experience with Google Ads including search, display and YouTube.
• 2+ years of professional experience in Google Ads or PPC advertising.

Responsibilities

• Develop, implement, and manage Google Ads campaigns.
• Conduct keyword research and selection for PPC campaigns.
• Analyze campaign performance and adjust strategies.

Skills

Google Ads Management

Analytical Skills

PPC Campaigns

Search Engine Marketing

Communication Skills

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Job description

Join Our Team as a SEO & SEM Specialist at Skills Development Academy!

Are you passionate about digital marketing and ready to make an impact? Skills Development Academy is expanding, and we're looking for skilled SEO & SEM Specialists to join our dynamic team. As a SEO & SEM Specialist with us, you will play a crucial role in driving our digital marketing campaigns to new heights.

Position Overview:

We are seeking a skilled and experienced SEO & SEM Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record of managing effective Google Ads campaigns with a focus on maximizing ROI and driving conversions. You will be responsible for overseeing our Google advertising strategy, from conception to execution and analysis.

Key Responsibilities:

• Develop, implement, and manage Google Ads campaigns, including search, display, and video ads
• Conduct keyword research and selection for pay-per-click (PPC) campaigns and SEO initiatives
• Analyze campaign performance and adjust strategies to maximize return on ad spend (ROAS)
• Manage a substantial advertising budget effectively, ensuring maximum ROI
• Monitor and report on campaign results, providing actionable insights and recommendations
• Stay up-to-date with the latest Google Ads features and best practices
• Collaborate with other marketing team members to align Google Ads strategies with overall marketing goals
• Ensure all Google advertising initiatives align with brand messaging and company objectives

Job Requirements:

• Proven work experience as a Google Ads Specialist or similar role
• Solid understanding and experience with Google Ads (including search, display, and YouTube)
• Experience managing $30,000 - $50,000 advertising budget with a focus on delivering 4-5x ROAS
• Strong analytical skills and experience with Google Analytics and other relevant tools
• Ability to translate complex data into actionable campaign improvements
• Strong attention to detail and ability to work under tight deadlines
• Strong verbal and written communication skills
• Bachelor's degree in Marketing or relevant field
• At least 2 years of professional working experience in Google Ads or PPC advertising

Working Hours:

• Monday - Friday (9:00 am - 6:00 pm)
• Fully Onsite - no hybrid working arrangements