SEO & GEO Specialist

Beauty One International Pte Ltd; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading beauty company in Singapore is seeking an experienced SEO Manager to manage and execute SEO strategies across all brands. The ideal candidate should have a degree in Marketing or related fields, at least 3 years of SEO experience—preferably in the beauty or lifestyle industry—and proficiency with SEO and AI tools. This role involves collaboration with marketing teams and monitoring performance using AI technologies.

Qualifications

• At least 3 years of experience in SEO, beauty or lifestyle industry preferred.
• 1–2 years working on or experimenting with Generative Engine Optimization.
• Self-motivated and detail-oriented.

Responsibilities

• Manage and execute SEO & GEO for all brand.
• Act as the main liaison between marketing teams and the SEO agency.
• Monitor, measure, and report performance using AI tools.

Skills

SEO expertise

Experience with AI tools

Content planning

Analytical skills

Education

Degree in Marketing, Communications, Media or related field

Tools

SEMrush

Ahrefs

Google Analytics

Google Search Console

ChatGPT

Job description

Responsibilities

• To manage and execute SEO & GEO for all brand, including, but not limited to, keyword research, content planning, and on-/off-page optimization, and to enhance brand visibility across AI-powered search platforms (e.g., Google AI Overviews, ChatGPT Search)

• Act as the main liaison between in-house marketing teams and the SEO agency to ensure alignment and effective execution of SEO strategies

• Monitor, measure, and report performance, leveraging new AI tools and refining strategies to stay ahead of emerging digital trends.

• All other related functions as assigned by supervisor

Requirements:

• Degree in Marketing, Communications, Media or related field.

• At least 3 years of experience in SEO (beauty or lifestyle industry preferred), with at least 1–2 years working on or experimenting with Generative Engine Optimization (GEO/AI-Powered Search).

• Proficiency with SEO and AI tools such as SEMrush, Ahrefs, Google Analytics, Google Search Console and AI Overview, Chatgpt

• Self-motivated, detail-oriented, eye for content quality, and visual aesthetics aligned with beauty brand standards