SENIOR WEB DESIGNER

BW MOTORSPORTS PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A dynamic motorsports company in Singapore is seeking a skilled web developer to design user flows, manage WordPress sites, and create graphics that enhance brand identity. Ideal candidates should have expertise in analytics tools and strong knowledge of WordPress functionalities. Join our innovative team to elevate our digital presence and drive lead generation efforts.

Qualifications

• Proficient in designing website flows and optimizing user experience.
• Experience in developing high-converting landing pages.
• Knowledgeable in managing WordPress plugins and server configurations.

Responsibilities

• Design and optimize website flow to enhance user engagement.
• Manage and troubleshoot WordPress plugins for site performance.
• Create compelling graphics aligned with brand identity.

Skills

Web design

WordPress management

Graphic design

Analytics tools

SEO best practices

Tools

Google Analytics

WP Rocket

cPanel

Cloudflare

Job description

Website Flow, User Experience & Lead Generation

• Design and optimize website flow to create seamless user journeys that enhance engagement and maximize conversions.
• Develop high-converting landing pages, incorporating lead capture forms, CTAs, and multimedia elements to support lead generation efforts.
• Use data-driven tools such as heat maps and Google Analytics to assess and improve user experience and lead generation.

WordPress Development & Management

• Manage WordPress plugins: Install, configure, and troubleshoot a variety of WordPress plugins to ensure smooth website functionality and compatibility with existing systems.
• Website configuration: Set up and optimize cache plugins (e.g., WP Rocket, W3 Total Cache) to improve website performance, load times, and user experience.
• Server hosting and domain management: Oversee server hosting, DNS settings, and domain management (e.g., cPanel, Cloudflare), ensuring website performance, uptime, and security.
• Troubleshooting: Resolve technical issues related to WordPress themes, plugins, and hosting to minimize downtime and ensure smooth operation.
• Security management: Implement WordPress security best practices, including managing backups, SSL certificates, firewalls, and security plugins.

Graphic Design & Branding

• Lead the creation of visually compelling graphics, banners, and digital assets for the website and other digital platforms.
• Ensure all designs are aligned with the brand’s identity, creating a cohesive and impactful visual presence across the website and landing pages.
• Collaborate with the marketing teams to ensure that all visual content supports the overall brand strategy and goals.