Senior Visual Merchandising Manager, SEAA

Chanel Inc.; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

CHANEL in Singapore invites a Senior Visual Merchandising Manager SEAA to lead regional VM strategy, align global creative intent with local market execution, and elevate the boutique client journey across Asia, Middle East & Africa markets. You will steer regional standards and partner with Market teams to maintain Chanel’s distinctive storytelling and impeccable brand image.

Collaborating with Global VM, Image teams and retailers, you will drive windows, presentation, styling and storytelling

Qualifications

• 12+ years’ visual merchandising experience in luxury fashion.
• Strong regional or multi-market leadership and collaboration.
• Proven ability to translate creative direction into regional VM standards.

Responsibilities

• Lead regional VM direction across SEAA markets with cross-functional partners.
• Ensure alignment of global creative intent with local market execution and client experience.

Skills

VM leadership

Luxury fashion

Regional coordination

Client experience

Job description

About the role

At CHANEL, Fashion comes to life in every boutique, every window, every silhouette and every client encounter. Visual Merchandising translates the creative energy of each collection into distinctive retail experiences, elevating the image of the House while connecting product stories with clients. As Visual Merchandising Senior Manager, Fashion SEAA, you will work closely with Global Visual Merchandising, Image teams and Market partners to set the regional VM direction, balancing Global creative intent with regional coherence, local relevance, client experience and operational feasibility. Reporting to Head of Orchestration, Fashion SEAA, you will lead the regional direction and connect the wider VM community across markets, strengthening creative expression, execution standards and capabilities. Through close collaboration with Fashion partners, you will equip and support market teams to bring each collection to life, preserving their ownership of local planning and delivery.

Mission

Bring the creative vision of Fashion to life across the collection lifecycle. Translate collection creative direction into regional VM priorities and standards for windows, presentation, styling and storytelling that elevate desirability and the boutique client journey, enabling local adaptation and fresh approaches true to the codes of the House. Lead regional VM input from buying and collection discovery through launch, animation and learning, connecting creative choices with client insights, product priorities and business performance while supporting assortment coherence and boutique identity. Align market planning with the Fashion calendar and equip VM leaders to share collection stories and styling principles with boutique teams. Review outcomes and consolidate market insights for Global teams, focusing direct support on strategic boutiques, significant Image risks and priority Fashion moments. Drive operational excellence and cross-functional collaboration. Establish regional VM governance, quality standards and decision-making frameworks, equipping markets with guidance, tools and specialist support. Partner with Retail, Product Merchandising, Events, Learning, Store Planning, Architecture and Image to align VM with collection priorities, business needs and cross-functional initiatives, bringing an Image and client experience perspective to Fashion SEAA. Provide senior creative guidance for strategic openings, renovations, events and special Fashion projects. Advance more responsible practices through re-use, recycling, improved material choices and efficient production and transportation. Lead and energise the SEAA VM community. Lead the regional VM team with clear priorities and standards, preserving market ownership of local planning and delivery. Build a connected VM community through creative exchange, peer learning and shared expertise and resources. Foster a culture of curiosity, collaboration, continuous learning and generous transmission of expertise. Represent SEAA priorities and perspectives with Global VM partners. Build capabilities and a strong talent pipeline. Define future VM capabilities with Global and market partners, supported by regional learning frameworks. Coach market VM leaders and create development opportunities through projects, exchanges and boutique initiatives. Partner with markets, HR and Learning to identify emerging talent and support succession and mobility.

What you will bring

• Proven track record: Typically 12+ years’ visual merchandising experience in luxury Fashion, with significant regional or multi-market exposure.
• Creative and commercial expertise: Strong presentation, styling and brand Image expertise, connecting boutique experience with client insights, product priorities and business performance.
• Leadership and people development: Ability to inspire diverse teams with cultural sensitivity, influence beyond reporting lines and develop talent through coaching, capability building and succession planning.
• Operational expertise: Knowledge of VM production, installations, suppliers and budget governance, with experience supporting boutique openings, renovations, launches, events and client activations.

You are energised by Bringing the creativity and energy of Fashion to life in boutiques, creating distinctive and emotionally engaging client experiences. Developing people and building communities of expertise, continuously elevating standards. Connecting creative vision, local relevance and business performance, moving confidently between creative dialogue, regional direction and operational realities.

Our culture & values

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to Chanel. Chanel is a world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to quality craftsmanship and offering high-end creations. At present, Chanel employs more than 32,000 people worldwide. As an independent company, its core values are grounded in: Exceptional creation and client experience Nurturing human potential Having a positive impact – on people, the environment and communities around the world. As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation. Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people. Chanel remains committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.