Senior Vice President, Sales Planning and Incentivisation

Singlife; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading financial services company in Singapore is seeking a candidate to manage sales incentivization and distribution planning. The role demands strong analytical skills and an understanding of insurance sales dynamics. Candidates should have experience in incentive design, stakeholder management, and a proven track record in managing teams and processes. An academic background in a relevant field is preferred. This position is crucial for driving revenue growth across all channels and ensuring competitive incentive programs.

Qualifications

• Strong analytical and modelling skills.
• Deep understanding of insurance sales dynamics.
• Expertise in incentive design and sales compensation.

Responsibilities

• Lead the design and governance of sales planning and incentive programs.
• Serve as a strategic partner to leadership in shaping commercial performance.
• Manage quarterly and annual incentive payouts ensuring accuracy and transparency.

Skills

Analytical skills

Sales dynamics understanding

Incentive design expertise

Stakeholder management

Attention to detail

Education

Bachelor’s/Master’s degree

Tools

Excel

Power BI/Tableau

SQL

Job description

Singlife is a leading homegrown financial services company, offering consumers a better way to financial freedom. Through innovative, technology-enabled solutions and a wide range of products and services, Singlife provides consumers control over their financial wellbeing at every stage of their lives.

In addition to a comprehensive suite of insurance plans, employee benefits, partnerships with financial adviser channels and bancassurance, Singlife offers investment and advisory solutions through its GROW with Singlife platform. It also offers the Singlife Account, a mobile-first insurance savings plan.

Singlife is the exclusive insurance provider for the Ministry of Defence, Ministry of Home Affairs and Public Officers Group Insurance Scheme. Singlife is also an official signatory of the United Nations Principles for Sustainable Insurance and the United Nations-supported Principles for Responsible Investment, affirming its commitment to finding a better way to sustainability.

The merger of Aviva Singapore and Singlife was announced in September 2020 and created one of the largest homegrown financial services companies in Singapore in a deal valued at S$3.2 billion. It was the largest insurance deal in Singapore at the time.

Singlife was subsequently acquired by Sumitomo Life in March 2024, one of Japan’s leading life insurers, which valued Singlife at S$4.6 billion, making the transaction one of the largest insurance deals in Southeast Asia.

Key Appointments

• Oversight of sales incentivization design, distribution planning, channel segment management and finally product design + management
• Non-regulated role

Key Responsibilities

• Lead the design, governance of sales planning and incentive programs that drive high-quality revenue growth across all distribution channels (FA, Bancassurance, EB).
• Serve as the strategic partner to Group Head of Distribution, Head of Sales, Distribution Finance in shaping commercial performance and ensuring incentive programs remain competitive, compliant, and aligned to company strategy. Provide insights to leadership for strategic decision-making and mid-year course correction.
• Design, refine, and manage sales compensation and incentive schemes that balance growth, quality, and profitability. Ensure incentive structures reflect market competitiveness while supporting channel-specific behaviors.
• Perform scenario modeling to assess cost, fairness, risk, and alignment with business priorities.
• Manage quarterly and annual incentive payouts, ensuring accuracy, transparency, and timely delivery.
• Build and maintain dashboards tracking sales KPIs, incentives, customer mix, and campaign effectiveness.
• Partner with Product teams to link incentives to strategic product priorities (e.g., protection mix, LTC, EB growth).

Team

• Direct and indirect accountability for a team of 5-6 personnel (describe team size and/or portfolios covered)

Experience

• Strong analytical and modelling skills (Excel, Power BI/Tableau, SQL advantageous).
• Deep understanding of insurance sales dynamics across Agency, Bancassurance, EB, and FA Partner channels.
• Expertise in incentive design, sales compensation frameworks.
• Strong stakeholder management, influencing skills, and ability to work across senior levels.
• Exceptional attention to detail with a data-driven approach to problem solving.
• Ability to simplify complex incentive concepts into clear communication for frontline teams.
• Has a proven track record in managing people, programs, and processes, and in locating, structuring and managing successful teams.

Education

• Academic: Bachelor’s/Master’s degree (preferred)

Key Stakeholders

• Group Head of Distribution
• Head of Sales
• Head of FA
• Head of Banca
• Product Team
• Operations Team
• Heads of Subsidiaries

If you find yourself able to demonstrate the criteria above, apply with us now. We look forward to your application.