Senior Tourism Analytics & Insights Director

STB Singapore Tourism Board; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

STB Singapore Tourism Board seeks an experienced Head of Analytics to oversee the compilation, analysis and reporting of tourism statistics. You will translate data into actionable insights that guide internal teams and external industry stakeholders, driving data-driven decision making across the organisation.

You will lead data cleaning, ingestion, and analysis to derive insights for key tourism performance measures, coordinate data collection strategies, and deliver regular publications and

Qualifications

• Degree in Data Analytics, Applied Mathematics, Statistics, Economics or related quantitative discipline.
• A minimum of 8 years of experience in data analytics, interpretation and visualisation with 3+ years in leading teams.
• Strong data analytics methodologies and detail-oriented approach.
• Solid experience with market research methods.
• Proficient in statistical modelling and forecasting.
• Ability to synthesise research and data from multiple sources to inform decisions.
• Excellent stakeholder engagement and communication skills.
• Fluent in English, written and spoken.

Responsibilities

• Oversee compilation, analysis and reporting of key tourism statistics.
• Translate data and insights to guide internal teams and external stakeholders.
• Lead data cleaning, ingestion, and analysis to derive actionable insights for business outcomes.
• Direct data collection strategies and apply quantitative methods for evidence-based insights.
• Deliver tourism performance insights to stakeholders and manage regular reporting.
• Lead analytics team and oversee dashboards, datasets and data operations.
• Collaborate with cross-functional teams to deploy models into analytics platforms.
• Provide data advisory support to internal and external stakeholders.

Skills

Data analytics

Statistics

Forecasting

Data visualization

Leadership

Communication

Stakeholder engagement

Problem solving

Education

Quantitative discipline degree

Tools

R

SQL

Python

Job description

STB Singapore Tourism Board seeks an experienced Head of Analytics to oversee the compilation, analysis and reporting of tourism statistics. You will translate data into actionable insights that guide internal teams and external industry stakeholders, driving data-driven decision making across the organisation.

You will lead data cleaning, ingestion, and analysis to derive insights for key tourism performance measures, coordinate data collection strategies, and deliver regular publications and