Senior Strategy & Operations Manager (Demand Generation), OKX SG

OKX; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading crypto exchange in Singapore seeks a Senior Strategy & Operations Manager for demand generation. This role entails owning the growth campaigns roadmap and executing strategies for enhancing user engagement, retention, and product adoption. The ideal candidate has 5 to 8 years' experience in growth marketing within fintech or digital platforms and is skilled in data-driven decision-making. A supportive environment with numerous benefits is offered, including L&D programs and comprehensive healthcare plans.

Benefits

L&D programs and education subsidy

Wellness and meal allowances

Comprehensive healthcare schemes

Qualifications

• 5 ~ 8 years of experience in growth marketing, lifecycle operations, or product-led growth, preferably in fintech, crypto, or digital consumer platforms.
• Demonstrated ability to build and scale campaigns across the user lifecycle, from onboarding and engagement to retention and reactivation.
• Strategic thinker with strong data fluency, able to translate metrics into action plans.

Responsibilities

• Own the growth campaigns roadmap for OKX SG by defining strategy, prioritization, and performance targets.
• Lead the design, execution, and optimization of in-app and offline campaigns aimed at driving key outcomes.
• Leverage lifecycle segmentation and analysis to identify conversion gaps and optimize engagement strategies.

Job description

Senior Strategy & Operations Manager (Demand Generation), OKX SG

OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About The Team

As a key digital asset hub, Singapore is an integral part of our global strategy. Licensed by MAS, OKX SG is focused on providing Singapore users with a secure and user-friendly platform for trading digital assets. Our mission is to become the leading exchange in Singapore, offering seamless and efficient trading experiences to our clients and partners.

We are seeking a Senior Strategy & Operations Manager (Demand Generation) to lead OKX SG’s demand generation and lifecycle engagement efforts. This role combines strategic ownership of the campaign roadmap with hands‑on execution of growth experiments across in‑app and offline touchpoints.

You will use lifecycle data, behavioural insights, and rigorous testing frameworks to drive activation, retention, and monetization. Reporting to the Strategy & Operations Lead, you’ll partner closely with Product, Business Intelligence and Marketing to translate insights into scalable growth initiatives that deliver measurable ROI.

What You'll Be Doing

• Own the growth campaigns roadmap for OKX SG by defining strategy, prioritization, and performance targets
• Lead the design, execution, and optimization of in-app and offline campaigns aimed at driving key outcomes such as AUM, trading volume, and product adoption
• Leverage lifecycle segmentation, funnel analysis, and user segmentation analysis to identify conversion gaps, optimize segment‑specific engagement strategies, and uncover growth opportunities
• Collaborate with cross‑functional product, operations, and control functions to ensure campaign design aligns with user journey logic, internal controls, and MAS regulatory expectations
• Translate growth insights into strategic recommendations, balancing short‑term impact with longer‑term engagement and brand credibility
• Present findings and proposals to senior stakeholders; track KPIs and build dashboards to maintain visibility into campaign performance

What We Look For In You

• 5 ~ 8 years of experience in growth marketing, lifecycle operations, or product‑led growth, preferably in fintech, crypto, or digital consumer platforms
• Demonstrated ability to build and scale campaigns across the user lifecycle, from onboarding and engagement to retention and reactivation
• Strategic thinker with strong data fluency — able to translate metrics into action plans and tie growth experiments to business outcomes
• Hands‑on experience with in‑app messaging tools, campaign testing platforms, CRM/retention platforms, and product analytics
• Strong stakeholder management and communication skills, with the ability to influence across product, legal, marketing, and leadership
• Comfort operating in a fast‑paced, highly regulated environment with a strong sense of accountability and ownership

Benefits

• L&D programs and education subsidy for employees’ growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants
• More that we love to tell you along the process

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