Senior Solution Sales Executive - CRM - CPQ

ServiceNow; Singapore; Hybrid; SGD 180,000 - 240,000; Full time

Job summary

ServiceNow seeks a Senior CRM Sales Specialist for CPQ/CRM to lead the full sales cycle and drive revenue growth across the South East Asia region, including Singapore, Malaysia, and beyond. You will partner with Solution Consulting, Product, and GTM teams to align capabilities with customer needs.

You will own qualification, value-based selling, demonstrations, business case development, and negotiations while coaching AEs and account teams to win in a competitive market.

Qualifications

• Deep experience selling CPQ/CRM or similar enterprise software solutions.
• Experience selling to SEA enterprise customers (Singapore, Malaysia, etc.).
• Ability to articulate ROI and business value to C-level executives.
• Strong collaboration with solution consulting, product, and GTM teams.
• Proven track record of negotiating complex deals and maintaining client relationships.

Responsibilities

• Lead the full sales cycle from qualification to negotiation for CPQ/CRM offerings.
• Align territory strategy with account priorities and revenue opportunities.
• Conduct discovery to understand quoting challenges and automation needs.
• Provide strategic input during account planning and roadmap alignment.
• Coach regional teams on value messaging and opportunity triggers.

Skills

CRM/CPQ sales

Enterprise software

Executive communication

Virtual/matrix leadership

Strategic account planning

AI in workflows

Cross-functional collaboration

South East Asia coverage

Education

Bachelor's degree in business/marketing

Job description

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

What you get to do in this role:

The Senior CRM Sales Specialist for CPQ leads the full sales cycle for our CPQ and CRM Sales products, partnering closely with Solution Consulting, Product, and GTM teams. Responsibilities and activities may vary depending on territory, industry coverage, or account segmentation.

• Support territory strategy and planning by aligning CPQ/CRM capabilities to account priorities, whitespace, and revenue opportunities

• Lead discovery with customers to understand quoting challenges, product complexity, approval workflows, and seller inefficiencies

• Provide strategic input during account planning by identifying CPQ, quoting automation, or CRM workflow modernization use cases

• Ensure recommendations into account strategy are aligned with Now Value principles, quantifying business impact, efficiency gains, and AI-powered selling outcomes

• Partner with SC & Specialist SC teams to define roadmap alignment and ensure product fit, capability validation, and competitive positioning

• Coach AEs, BDRs, and account teams on CPQ/CRM opportunity triggers, value messaging, and how to position workflow automation within the broader selling motion

• Lead the full sales cycle including qualification, value-based selling, demonstrations, business case development, and negotiation

• Customize your time to the needs of the territory and account team while celebrating wins across the organization

• Champion diversity and belonging to contribute to an open and inclusive environment

Qualifications

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.

• Deep experience in specialist sales, preferably within a CRM / CPQ/ Customer engagement/Customer Service Management / CX / CPaaS / CCaaS / SOM vendor

• 12+ years of sales experience within complex software or platform solutions, selling CPQ, CRM, or Revenue/Sales Operations-related solutions

• An understanding of the CRM, CX, CSM, or CPQ solution-related business processes

• Technical fluency to be able to present, demo and lead credible discovery, value positioning, and use case identification with executives, ServiceNow sellers, and CRM leaders.

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.

• Experience leading virtual or matrixed teams

• Experience establishing trusted relationships with current and prospective clients and other teams

• Ability to produce new business, negotiate deals, and maintain healthy C-Level relationships

• Able to thrive in a fast paced, growing, deadline driven environment

• Willingness to go above and beyond to win in the market against stiff competition

• Ability to communicate complex issues in simple terms via written and oral media, to a variety of different audiences

• Ability to forge strong business relationships and connect with both C-level execs at customers as well as with individuals in ServiceNow internal and external eco-system

• Excellent communication and polished presentation skills

• Experience selling into South East Asia Enterprise customers across Singapore, Thailand, Philippines, Indonesia and Malaysia is a must

• Bachelor's degree in business, marketing or related discipline

• Travel required: 50%

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [emailprotected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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