Senior Sales Manager – APAC

HICC PTE. LTD.; Singapore; On-site; SGD 100,000 - 130,000; Full time

Job summary

A leading pet wellness company is seeking a Senior APAC Sales Manager based in Singapore to drive sales growth and market expansion. The role involves conducting market research, managing budgets, and developing sales strategies across APAC markets. Ideal candidates should have at least 8 years of commercial experience and a proven track record in sales strategy execution.

Qualifications

• Minimum 8 years of commercial experience with at least 3 years in a regional role managing distributors or key accounts across APAC.
• Proven track record in developing and executing sales strategies to achieve revenue growth.
• Strong business acumen with solid understanding of P&L management, A&P budgeting, and market analysis.

Responsibilities

• Conduct market research to understand the competitive landscape and customer needs.
• Drive expansion into new APAC markets, developing regional distributors and channels.
• Design streamlined workflows for accurate inventory and supply chain performance.
• Manage the budget to ensure efficient resource allocation.
• Develop and implement channel marketing plans and promotional activities.

Skills

Sales strategy development

Business acumen

Market analysis

Team management

Job description

Company Introduction

HICC Pet® stands for “Health Innovations for Cleaner, Comfier Pets.” Headquartered in the United States with an APAC office in Singapore, we specialize in pet wellness and grooming solutions, using clean and safe ingredients. HICC Pet is rapidly growing and expanding its reach globally. We are seeking a Senior APAC Sales Manager based in Singapore to drive sales growth.

Key Responsibilities

Business Development & Market Expansion

• Conduct market research to understand the competitive landscape and customer needs, to develop targeted sales approaches.
• Drive expansion into new APAC markets, developing regional distributors and channels; responsible for the BU P&L to drive revenue growth and profitability.
• Design streamlined workflows to ensure accurate inventory, efficient supply chain performance, and full market readiness for product launches and distribution.

Budget Management & Channel Marketing

• Manage the budget to ensure efficient resource allocation, meeting and exceeding agreed-upon KPIs.
• Develop and oversee the implementation of channel marketing plans, including promotional activities and sales initiatives.
• Collaborate with the marketing team to design and execute comprehensive 360° marketing campaigns across digital, retail, event, PR, and partnership channels, driving brand awareness, customer engagement, and sales growth.
• Support regional 2C pet events, 2B clients' events, pop-up sales, and support the showroom team for showroom events.

Requirements

• Minimum 8 years of commercial experience with at least 3 years in a regional role managing distributors or key accounts across APAC.
• Proven track record in developing and executing sales strategies to achieve revenue growth.
• Strong business acumen with solid understanding of P&L management, A&P budgeting, and market analysis.
• Team management experience is a plus.
• Both strategic and hands‑on with entrepreneurial spirit: Can work in a fast‑paced startup environment; able to think outside the box.