Senior Sales Executive (Key Accounts)

PIGEON SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading FMCG company in Singapore is seeking a Retail Account Manager to drive business growth by managing key retail accounts. You will provide data-driven insights to optimize product mix and coordinate promotional plans. The ideal candidate holds a diploma in Business or Marketing, has 3-5 years of FMCG sales experience, and possesses strong analytical and communication skills. Join a dynamic team that values detailed-oriented and organized professionals in a fast-paced environment.

Qualifications

• 3–5 years of relevant experience in FMCG sales.
• Experience in Supermarket, General Trade, or Departmental Stores channel.
• Hands-on experience with retail execution or distributor management.

Responsibilities

• Manage key retail accounts and drive business growth.
• Provide data-driven recommendations for product optimization.
• Execute promotional plans and ensure compliance in stores.

Skills

Analytical mindset

Strong communication skills

Interpersonal skills

Negotiation skills

Detail-oriented

Organizational skills

Ability to multitask

Education

Diploma in Business, Marketing, Sales, or a related field

Tools

MS Office (Excel, PowerPoint)

Power BI

Business Central

Job description

Job Description

• Managing key retail accounts (e.g., modern trade, general trade partners, departmental, baby Stores) in driving the business growth to achieve company’s objectives.
• Identify growth opportunities through gap analysis, market trends, and competitor benchmarking.
• Provide data-driven recommendations to optimize product mix, pricing, promotions, and shelf visibility.
• Collaborate with Marketing Team & Product Team to develop growth plans tailored to each account’s unique dynamics.
• Plan & Implement account-specific promotions and in-store brand visibility.
• Execute promotional plans and ensure placement of POS materials and planogram compliance in stores.
• Plan & Execute stock transition for new product launches.
• Coordinate with retailers to ensure timely order processing, delivery, and availability of products.
• Build strong working relationships with customer.
• Track competitor activities and provide feedback to the team to adapt strategies
• Cross-Functional Collaboration: (e.g. Marketing,Finance, Operations, )

Requirements

• Diploma in Business, Marketing, Sales, or a related field
• 3–5 years of relevant experience in FMCG sales, preferably with experience in Supermarket/ General Trade/ Departmental Stores channel
• Analytical mindset with proficiency in MS Office( Excel and PowerPoint), Power BI, Business Central
• Hands-on experience with retail execution, distributor management, or working with modern trade accounts
• Strong communication, interpersonal and negotiation skill
• Ability to work independently & collaboratively
• Detail-oriented, highly organized, and able to multitask in a fast-paced environment