Senior Sales Executive (Key Accounts)

Pigeon Singapore Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading FMCG company in Singapore is seeking a sales professional to manage key retail accounts and drive business growth. The successful candidate will have 3-5 years of experience in FMCG sales, strong analytical skills, and proficiency in MS Office tools. This role involves collaborating with marketing and product teams to develop tailored growth strategies and executing promotional plans in stores.

Qualifications

• 3-5 years of relevant FMCG sales experience, preferably in supermarkets or departmental stores.
• Hands-on experience with retail execution and distributor management.
• Ability to work independently and collaboratively in a team environment.

Responsibilities

• Manage key retail accounts and drive business growth.
• Identify growth opportunities through market analysis.
• Collaborate with marketing and product teams for tailored growth plans.
• Execute promotional plans and ensure compliance in stores.
• Coordinate product availability and order processing with retailers.
• Monitor competitor activities and adapt strategies.

Skills

Analytical mindset

Strong communication skills

Interpersonal skills

Negotiation skills

Detail-oriented

Highly organized

Ability to multitask

Education

Diploma in Business, Marketing, Sales, or related field

Tools

MS Office (Excel and PowerPoint)

Power BI

Business Central

Job description

Managing key retail accounts (e.g., modern trade, general trade partners, departmental, baby Stores) in driving the business growth to achieve company’s objectives .

Identify growth opportunities through gap analysis, market trends, and competitor benchmarking.

Provide data-driven recommendations to optimize product mix, pricing, promotions, and shelf visibility.

Collaborate with Marketing Team & Product Team to develop growth plans tailored to each account’s unique dynamics.

Plan & Implement account-specific promotions and in-store brand visibility.

Execute promotional plans and ensure placement of POS materials and planogram compliance in stores.

Plan & Execute stock transition for new product launches.

Coordinate with retailers to ensure timely order processing, delivery, and availability of products.

Build strong working relationships with customer.

Track competitor activities and provide feedback to the team to adapt strategies

Cross-Functional Collaboration: (e.g. Marketing,Finance, Operations, )

Requirements

• Diploma in Business, Marketing, Sales, or a related field
• 3–5 years of relevant experience in FMCG sales, preferably with experience in Supermarket/ General Trade/ Departmental Stores channel
• Analytical mindset with proficiency in MS Office( Excel and PowerPoint), Power BI, Business Central
• Hands-on experience with retail execution, distributor management, or working with modern trade accounts
• Strong communication, interpersonal and negotiation skill
• Ability to work independently & collaboratively
• Detail-oriented, highly organized, and able to multitask in a fast-paced environment