Senior Sales Executive

PEOPLE PUZZLE SOLUTIONS ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A dynamic recruitment agency in Singapore is seeking a Sales Executive/Senior Sales Executive to drive growth in the F&B industry, focusing on both new business development and key account management. Candidates should have 2–5 years of sales experience, strong communication skills, and a proven ability to build customer relationships. This role offers a competitive salary with attractive commissions, a transport allowance, and opportunities for career development within a growing business.

Benefits

Attractive commissions

Transport allowance

Annual leave

Medical benefits

Performance bonus

Career development opportunities

Qualifications

• Minimum 2–5 years of experience in F&B / foodservice / beverages / FMCG sales.
• Strong hunter mentality with a proven track record.
• Experience managing key accounts.

Responsibilities

• Identify and acquire new customers.
• Manage and grow existing key accounts.
• Develop and execute sales plans aligned with company goals.

Skills

Excellent communication skills

Negotiation skills

Relationship-building skills

Self-driven

Persistence

Job description

Sales Executive / Senior Sales Executive (F&B Industry – Hunter & Farmer)

Posted by: People Puzzle Solutions APAC Pte. Ltd.
Employment Agency Licence No.: 25C3202

About the Role

We are seeking a dynamic Sales Executive / Senior Sales Executive to drive growth in the F&B related industry, covering both new business development (hunter) and key account management (farmer).
This role suits someone hungry for sales, confident in the field, and able to build strong, long-term customer relationships.

Key Responsibilities

Hunter (New Business Development)

• Identify and acquire new customers in F&B / foodservice / retail channels.

• Conduct cold calls, visits, product presentations, and sampling sessions.

• Achieve monthly and quarterly new sales targets.

• Develop strategies to enter new segments and expand market reach.

Farmer (Account Management)

• Manage and grow existing key accounts.

• Build strong relationships with buyers, chefs, and procurement teams.

• Track sales performance, ordering patterns, and customer needs.

• Resolve customer issues promptly to maintain retention and satisfaction.

General Responsibilities

• Develop and execute sales plans aligned with company goals.

• Prepare weekly sales reports, pipelines, and KPIs.

• Work closely with marketing and operations to fulfil customer needs.

• Attend industry events, customer meetings, and training sessions.

Requirements

• Minimum 2–5 years of experience in F&B / foodservice / beverages / FMCG sales.

• Strong hunter mentality with proven track record in acquiring new customers.

• Strong farmer mindset with experience managing key accounts.

• Excellent communication, negotiation, and relationship-building skills.

• Self-driven, persistent, and able to thrive in a fast-paced environment.

• Possess own transport (advantage, depending on job requirement).

• Candidates with stronger experience will be considered for Senior Sales Executive.

Salary & Benefits

• Basic salary + attractive commissions + incentives.

• Transport allowance

• Annual leave, medical benefits, and performance bonus.

• Strong career development opportunities in a growing business.