Senior Sales & Customer Experience Lead
📍 Singapore
🕒 Full-time, 5 day work. Saturday work required | Local, customer-facing
Brand: Obalay (www.obalay.com)
Role Overview
This role sits at the intersection of sales, customer judgement, and operational risk management.
You will handle complex inbound enquiries, take ownership of difficult customer situations, conduct outbound presentations to Interior Designers (IDs), and act as a commercial decision-maker who balances customer expectations with operational realities.
A key expectation of this role is to operate with a high level of autonomy, making sound decisions within defined boundaries.
- This is not a junior sales role.
- This is not an admin or support role.
- This is not a purely inbound role.
If you are comfortable thinking on your feet, presenting in person, handling objections, and holding firm boundaries, this role fits.
Key Responsibilities
Inbound Sales & Lead Handling
- Handle complex inbound enquiries requiring explanation, persuasion, and judgement
- Manage showroom walk-ins with consultative conversations
- Conduct follow-ups for high-value or high-friction leads
- Close deals that are not purely transactional
- Monitor and respond to inbound email enquiries with structured, professional communication (distinct from instant-message responses)
Outbound Sales & ID Presentations
- Conduct in-person and virtual presentations to Interior Designers (IDs)
- Explain products clearly, including limitations, trade-offs, and value positioning
- Handle professional objections with confidence and structure
- Build long-term, credibility-based relationships with IDs
- Represent the company as a reliable commercial and technical voice
This is relationship-based, consultative outbound work.
Expectation & Risk Management
- Set realistic expectations on scope, finish, and timelines
- Clearly communicate limitations and boundaries
- Balance customer requests against operational realities (manpower, scheduling, site conditions)
- Prevent over-promising and poor precedents
- Escalation & Non-standard Case Handling
- Take over emotional, dissatisfied, or demanding customer
- Handle strong objections related to price, quality, delays, or dissatisfaction
- De-escalate situations calmly while protecting the company’s position
- Handing of non-standard cases (e.g. job scope, schedules, requests)
Judgement, Scheduling Foresight & Decision Support
- Operate with a high level of autonomy, making sound decisions within defined authority
- Escalate only when risk exceeds agreed limits
- Monitor sales pipeline and confirmed jobs to anticipate scheduling gaps, clashes, or under-utilisation of installation manpower, and flag risks early
- Support operations with commercially sensible decisions
What This Role Does NOT Do
- handle daily admin or documentation
- create work orders or manage routine scheduling
- manage low-risk or templated customer updates
- promise free work, discounts, or guarantees
- rely on excessive apologies to resolve situations
Support roles handle execution.
This role handles judgement, communication, and foresight.
Who This Role Is For
You will do well if you :
- remain calm under pressure
- think before speaking
- can say “no” professionally
- are comfortable presenting in person to professionals
- understand that decisions have downstream operational consequences
- are confident being the external face of the company
You may struggle if you :
- avoid confrontation
- prefer purely inbound or desk-bound roles
- rely heavily on scripts
- over-accommodate to avoid tension
Requirements
- Able to work on Saturday (5 day work week, 1 weekday off)
- Strong verbal communication and persuasion skills
- Experience handling objections or difficult customers
- Comfortable conducting face-to-face presentations
- Able to explain products, limitations, and value clearly
- Structured thinking and emotional control
- Singapore-based (local role)
Industry experience is a plus, but judgement and presentation confidence matter more.
Salary
Base Salary : SGD 3,600 – 4,500 / month
What Success Looks Like
- Strong close rate on complex inbound leads
- Confident, independent ID presentations
- Early identification of scheduling risks or under-utilisation
- Issues are resolved efficiently with clear ownership and accountability
- Clear expectations set upfront
- Reduced disputes and last-minute issues
- Calm, professional handling of pressure cases
How to Apply
Please submit your resume and answer the following :
- Describe a time you had to say no to a customer and how you handled it.
- Describe a time you presented a product or idea in person to a professional or skeptical audience.
Applications without these responses will not be shortlisted.
Tell employers what skills you have
- Sales Presentations
- Verbal Communication
- Construction
- Strong Attention To Detail
- Autonomy
- Customer Experience
- Ability To Work Independently
- Customer Interaction
- Customer Support
- Interpersonal Skills
- Administration
- Scheduling
- Customer Services
- Customer Relations
- Customer Service Experience