Senior Public Relations Executive

BARCODE MARKETING PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A marketing company in Singapore is looking for a PR and Influencer Marketing Executive to drive brand visibility and engagement through effective media strategies and influencer collaborations. The role involves planning and executing PR strategies, managing media relations, and building relationships with influencers. Candidates should have a diploma or degree in a related field, along with 3-5 years of experience in PR or brand communications. Strong communication skills and the ability to work independently are essential.

Qualifications

• 3-5 years’ experience in PR, influencer marketing, or brand communications.
• Strong media and influencer network.
• Ability to manage initiatives independently.

Responsibilities

• Plan and execute PR and influencer strategies.
• Manage media relations and press releases.
• Lead end-to-end influencer collaborations.

Skills

Media relations

Influencer marketing

Brand communications

Strong writing skills

Education

Diploma or Degree in Marketing, Communications, PR

Job description

Overview

This role drives Pazzion’s PR and Influencer Marketing initiatives across Singapore and regional markets, strengthening brand visibility, reputation, and engagement through effective media relations, influencer partnerships, and brand storytelling.

Key Responsibilities

• Plan and execute PR and influencer strategies aligned with brand and campaign objectives
• Manage media relations, press releases, media kits, and brand announcements
• Lead end-to-end influencer and KOL collaborations, including sourcing, briefing, negotiations, deliverables, and performance tracking
• Build and maintain relationships with media, influencers, agencies, and creators
• Support and coordinate media events, product launches, store openings, and brand activations
• Monitor media coverage, social sentiment, and campaign performance, and provide insights and reports
• Support brand reputation management and communications as required

Requirements

• Diploma or Degree in Marketing, Communications, PR, or related fields
• 3–5 years’ experience in PR, influencer marketing, or brand communications (fashion / retail / lifestyle preferred)
• Strong media and influencer network with solid writing and communication skills
• Able to manage PR and influencer initiatives independently with minimal supervision
• Organized, proactive, and comfortable working in a fast-paced environment
• Candidates with stronger experience may be considered for an Assistant Manager role