Senior Public Relations Executive

PAZZION GROUP; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic retail company in Singapore is looking for a PR and Influencer Marketing Specialist to enhance brand visibility and engage audiences through effective media relations and influencer partnerships. The ideal candidate holds a relevant diploma or degree and has 3 to 5 years of experience in PR and influencer marketing, especially in fashion or lifestyle. Strong communication skills and the ability to work independently in a fast-paced setting are essential. This role offers a chance to shape impactful brand narratives.

Qualifications

• 3–5 years’ experience in PR, influencer marketing, or brand communications.
• Strong media and influencer network with excellent writing skills.
• Ability to manage initiatives independently in a fast-paced environment.

Responsibilities

• Plan and execute PR and influencer strategies for brand visibility.
• Manage media relations and lead influencer collaborations.
• Monitor media coverage and provide insights and reports.

Skills

PR skills

Influencer marketing

Communication

Media relations

Education

Diploma or Degree in Marketing, Communications, PR

Job description

Overview

This role drives Pazzion’s PR and Influencer Marketing initiatives across Singapore and regional markets, strengthening brand visibility, reputation, and engagement through effective media relations, influencer partnerships, and brand storytelling.

Key Responsibilities

• Plan and execute PR and influencer strategies aligned with brand and campaign objectives
• Manage media relations, press releases, media kits, and brand announcements
• Lead end-to-end influencer and KOL collaborations, including sourcing, briefing, negotiations, deliverables, and performance tracking
• Build and maintain relationships with media, influencers, agencies, and creators
• Support and coordinate media events, product launches, store openings, and brand activations
• Monitor media coverage, social sentiment, and campaign performance, and provide insights and reports
• Support brand reputation management and communications as required

Requirements

• Diploma or Degree in Marketing, Communications, PR, or related fields
• 3–5 years’ experience in PR, influencer marketing, or brand communications (fashion / retail / lifestyle preferred)
• Strong media and influencer network with solid writing and communication skills
• Able to manage PR and influencer initiatives independently with minimal supervision
• Organized, proactive, and comfortable working in a fast-paced environment
• Candidates with stronger experience may be considered for an Assistant Manager role