Senior Product Marketing Manager

LINKEDIN SINGAPORE PTE. LTD.; Singapore; Hybrid; SGD 120,000 - 160,000; Full time

Job summary

A leading professional networking company in Singapore seeks a seasoned Product Marketing expert to join its APAC team. The role involves regional launch strategy, driving product adoption, and collaborating with cross-functional teams to inform product innovation. Candidates should have over 10 years in product marketing within a B2B, SaaS, or tech environment, alongside strong communication skills and a proven track record in go-to-market strategy. This position offers a hybrid work model.

Qualifications

• 10+ years’ experience in Product Marketing or GTM roles for B2B, SaaS, and/or high-tech environment.
• Experience in managing go-to-market strategy and execution across APAC and/or at a global scale.

Responsibilities

• Lead regional launch strategy and execution for products across APAC.
• Leverage APAC insights to craft compelling messaging.
• Drive adoption of LinkedIn Talent Solutions to support business growth.
• Collaborate to define support needs for new product launches.
• Activate the field through targeted programs for customer engagement.
• Deliver impactful sales enablement content and strategies.
• Lead Voice of Market efforts to inform product and sales strategies.
• Translate complex product information into actionable strategies.
• Build strong, trust-based relationships across teams.

Skills

Product Marketing

Stakeholder Management

Strategic Communications

Cross-team Collaboration

Project Management

Education

BA/BS degree in Marketing or a related field

Job description

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centred on trust and optimised for culture, connection, clarity and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

You will be a key member of our APAC Product Marketing team, with opportunities to collaborate with a diverse range of stakeholders and partners across LinkedIn Talent Solutions (LTS) in one of our fastest-growing regions. In this role, you will cultivate and manage strong regional partnerships, becoming a trusted advisor who champions customer and member value through alignment with the product roadmap. You will work closely with global and regional stakeholders, as well as cross-functional teams, to inform product innovation, ensure market readiness, and drive customer adoption that fuel growth across the APAC region.

As the APAC market expert, you will lead the development of impactful localised strategies and support field enablement for global Go-To-Market (GTM) initiatives. Your success will be defined by your ability to deliver effective GTM strategies and product launches through strong collaboration, clear communication, and innovative thinking.

Responsibilities

• Lead regional launch strategy and execution for products, features and Go-To-Market (GTM) initiatives across APAC.
• Leverage deep APAC insights to craft compelling and differentiated messaging that resonates with customers and supports market success
• Drive adoption of LinkedIn Talent Solutions by partnering with global product marketing, regional sales and marketing leaders, and cross-functional teams to support business growth
• Collaborate cross-functionally to define support needs for new product and feature launches, and lead the development of sales enablement strategies
• Activate the field through targeted programs that enhance selling effectiveness and customer engagement
• Partner with marketing, Go-To-Market Enablement, and Insights teams to deliver impactful sales enablement content, account strategies, narratives, case studies, and roundtables
• Lead Voice of Market efforts by capturing and synthesizing customer, field, and competitive insights to inform product and sales strategies
• Translate complex product information into clear, actionable strategies that demonstrate value to customers and sales teams
• Build strong, trust-based relationships across Product Management, Sales, Customer Success, Business Operations, and GTM Enablement

Basic Qualifications

• 10+ years’ experience in Product Marketing or Go-To-Market (GTM) roles for B2B, SaaS, and/or high-tech environment
• Experience in managing go-to-market strategy and execution across APAC and/or at a global scale

Preferred Qualifications

• BA/BS degree in Marketing or a related field
• Excellent verbal and written communication skills, with a bias for clarity and action
• Experience conducting quantitative and qualitative customer and market research
• Experience partnering with cross-functional stakeholders in a globally matrixed organization
• Experience leading strategic cross-functional projects at scale
• Proven ability to influence product direction and GTM strategy with market and customer insights
• Self-starter who can thrive in a very fast paced business

Suggested Skills

• Product Marketing
• Stakeholder Management
• Strategic Communications
• Cross-team Collaboration
• Project Management