Senior Product Marketing Lead, APAC

PINTEREST SINGAPORE PTE. LTD.; Singapore; Hybrid; SGD 100,000 - 130,000; Full time

Job summary

A global creative platform based in Singapore seeks a Product Marketing leader to drive the ads product strategy and market adoption. The ideal candidate will have over 10 years of marketing experience and strong analytical skills, along with fluency in Mandarin. This role requires a mix of strategic insight and collaboration, ensuring that products are well adapted to local markets. Flexible working arrangements are supported, emphasizing the need for in-office collaboration.

Qualifications

• 10+ years of product marketing or marketing experience.
• Strong analytical skills leveraging qualitative and quantitative data.
• Understanding of the APAC and Greater China digital marketing space.

Responsibilities

• Build the ads product go-to-market strategy.
• Represent the voice of the region for product-market fit.
• Drive cross-functional alignment throughout the regional strategy.

Skills

Product marketing experience

Strong communication skills

Analytical skills

Mandarin fluency

Fluency in Mandarin

Education

Bachelor's degree in business management

Job description

About Pinterest :

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we're on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other's unique experiences and embrace the flexibility to do your best work. Creating a career you love? It's Possible.

You’ll own the regional product market strategy for the full Pinterest ads portfolio acting as the voice of the region to ensure product-market fit, while localizing and driving market comprehension & adoption of our product solutions to deliver international expansion and revenue growth. You’ll also influence our product roadmap by providing key inputs on regional nuances into the product strategy to help maximize product adoption and comprehension in the region.

Our new progressive work model is called PinFlex, a term that's uniquely Pinterest to describe our flexible approach to living and working. Visit our PinFlex landing page to learn more.

What you’ll do :

• Build the ads product go to market strategy for your region in close collaboration with our Product Marketing, Business Marketing, and Sales teams
• Assess the capabilities and opportunities of your region through strategic, qualitative, and quantitative analysis
• Serve as an advocate and represent the voice of region; ensure broad awareness of and empathy for regional pain points internally
• Drive cross-functional alignment throughout the regional go-to-market strategy, tracking success metrics accordingly
• Use data and insights to drive adoption of strategic product priorities and influence our overall ads product strategy to ensure product-market fit in your region
• Educate and inspire internal and external teams on Pinterest's ads product solutions for advertisers

What we’re looking for :

• 10+ years of product marketing and / or marketing experience
• Autonomously build and market insights and industry points of view to influence product roadmaps and decisions to accelerate product adoption in a region
• Autonomously build and execute local go to market strategy
• Strong communicator at both executive and team levels
• Strong analytical skills leveraging qualitative and quantitative data to inform strategies
• Understanding of the APAC and Greater China digital marketing space
• A trusted collaborator with a gift for building relationships across teams and functions and creatively solving problems
• Fluency in Mandarin required
• Willingness to travel
• A passion for Pinterest
• Bachelor's degree in a relevant field such as business management, or equivalent experience

Relocation Statement :

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement :

• We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
• As such, this role will need to be in the office or in front of our customers for in-person collaboration, typically 2 days per week, and therefore needs to be in a commutable distance to our Singapore City based office.