Senior Product Marketing Executive

Brother International (S) Pte Ltd; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading electronics and marketing company in Singapore is seeking a Senior Product Marketing Executive. This role involves coordinating with HQ for product development, managing marketing strategies, and analyzing market trends. The ideal candidate will have at least 5 years of marketing experience and must be proficient in both Japanese and English. A strong background in product marketing and project management is necessary for success in this position.

Qualifications

• 5+ years of marketing experience required.
• Strong proficiency in Business Japanese is a must.
• Ability to translate technical specifications from Japanese to English.

Responsibilities

• Communicate with HQ for Product Development.
• Manage product life cycles to maximize revenue.
• Analyze market intelligence on label printing trends.

Skills

Product Marketing knowledge

Business Japanese proficiency

Market analysis

Project management

Communication skills

Education

Minimum Degree preferred

Job description

As a Senior Product Marketing Executive (Regional Marketing), You Will

Fulfill, but not limited to, the following roles and responsibilities:

• Communicate and liaise with Japan HQ Product Marketing Team in Product Development and Segment Marketing to meet overall company objectives.
• Translate product specification and technical specification from Japanese to English for Label Products for ASEAN regional marketing collaterals use.
• Handle new products project management throughout an end-to-end life cycle to maximize revenue and profitable market share.
• Gather and analyze market intelligence on label printing industry trends and competitors’ products in Asia Pacific region. Understand market needs; keep abreast of technology developments/ trends in the label printing industry and competitive situation.
• Coordinate products across various customer segments regionally.
• Ability to conceptualise, plan and develop new products release & launch activities/ programs across relevant target market segment to ensure product relevance and meet changing market needs, including the development of business cases.
• Responsible for the product performance including price plans, profitability and market share of Brother’s business.
• Develop and execute partnership marketing programs which leverage complementary brands in order to drive sales and increase the top-of-mind awareness of our products
• Plan and develop a series of sales & promotional activities that support the delivery of the group’s total solution.
• Support Marketing Communication Team in the planning and execution of Marketing Programs. These programs include exhibitions, product launches, roadshows, partners’ events, as well as demand generation program including direct mailers.
• Communicate and liaise with presales staff in local sales office and Japan HQ Software Special Solution Team to provide special solutions to customers.

Requirements

• Minimum Degree holder is highly preferred.
• At least 5 years of marketing experience.
• Specialized Product Marketing knowledge in labelers, electronic stationary and labeling solutions especially in electrical wire market and printing technology
• Proven product marketing and retail background/knowledge in Asia Pacific region.
• Proven track record in markets such as ASEAN, East Asia and India.
• Business-level proficiency in Japanese and English (spoken and written)
• Converse in Japanese during business meetings/presentations with Japan HQ. Strong proficiency in Business Japanese language is a must.
• Ability to converse, translate, and write IT technical specifications from Japanese to English, as product specifications from Japan HQ are in Japanese
• Possess sufficient software knowledge to discuss requirement specifications and possible solutions with presales and technical staff in Japan HQ.
• This position requires business-level proficiency in Japanese to coordinate with Japan HQ for product development and marketing communication.