Senior Product Designer, Search and Personalisation

Seoulstart; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Seoulstart in Singapore is seeking a Product Designer/UX Designer to lead end‑to‑end design for data‑dense surfaces, from framing problems to shipped products.

You will translate ML-generated content into intuitive user interactions, work with ML and data teams, and rely on experiments and qualitative research to drive improvements. Proficiency in Figma and ProtoPie is required, with a strong focus on design systems.

Qualifications

• 4–6 years of product or UX design with a shipped portfolio.
• Experience designing data-rich tools for ads, B2B SaaS, e‑commerce, or marketplaces.
• Strong interaction and visual design skills for dense information.
• Proficiency with Figma and ProtoPie; familiarity with design systems.
• Comfort using AI tools to accelerate research, brainstorming and prototyping.

Responsibilities

• Manage end‑to‑end design for search, discovery or personalization surfaces.
• Translate ML content into intuitive user interactions with ML and data teams.
• Use data, experiments and qualitative research to identify friction points.
• Collaborate with PMs, engineers and data analysts to validate goals and deliver outcomes.
• Contribute to and maintain design system standards for high‑traffic surfaces.

Skills

Product Design

UX Design

Information Architecture

Design Systems

Prototyping

AI in Design

Tools

Figma

ProtoPie

Job description

What you'd do:

• Manage end-to-end design for search, discovery, or personalization surfaces from problem framing through shipped product.
• Design experiences translating ML-generated content into intuitive user-facing interactions with ML and data teams.
• Use data, experimentation results, and qualitative research to identify friction points and opportunities.
• Apply AI tools in workflow for research synthesis, rapid prototyping, content generation, and interaction exploration.
• Collaborate with PMs, engineers, and data analysts on goals, validate assumptions, and deliver measurable outcomes.
• Contribute to and maintain design system standards, ensuring quality and consistency across high-traffic surfaces.

What they want:

• 4-6 years Product Designer or UX Designer experience with portfolio of shipped product work.
• Design complex data-rich tools in ads, B2B SaaS, e-commerce, or marketplace products.
• Interaction design and visual design skills for hierarchy, layout, and dense information environments.
• Proficiency in Figma and prototyping tools like ProtoPie, with design systems work familiarity.
• Use AI tools to accelerate research, brainstorming, and prototyping, comfortable adopting new tools.
• Frame design decisions with clear rationale and communicate work to PMs, engineers, cross-functional teams.

4-6 years Product Designer or UX Designer experience with portfolio of shipped product work. Design complex data-rich tools in ads, B2B SaaS, e-commerce, or marketplace products. Interaction design and visual design skills for hierarchy, layout, and dense information environments. Proficiency in Figma and prototyping tools like ProtoPie, with design systems work familiarity. Use AI tools to accelerate research, brainstorming, and prototyping, comfortable adopting new tools. Frame design decisions with clear rationale and communicate work to PMs, engineers, cross-functional teams.