Senior Principal Sales Executive – Airline IT, APAC

SABRE ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 130,000 - 160,000; Full time

Job summary

A leading travel technology provider in Singapore is seeking a Senior Principal Sales Executive to spearhead acquisition efforts in the APAC region. The ideal candidate will have over 12 years of experience in enterprise sales within the airline IT sector, demonstrating strong negotiation skills and the ability to manage complex stakeholder relationships. This role offers competitive pay, flexible work options, and significant opportunities for professional development.

Benefits

Competitive pay and performance-based bonuses

Flexible work options

Comprehensive healthcare coverage

Generous PTO and holidays

Strong retirement planning support

Family-friendly benefits

Professional development opportunities

Qualifications

• Minimum 12 years of experience in enterprise sales, strategic business development or commercial leadership.
• Proven success in closing complex airline deals in the APAC region.
• Deep understanding of airline operations and digital transformation challenges.

Responsibilities

• Lead acquisition efforts targeting new airline customers.
• Manage executive-level relationships throughout the sales lifecycle.
• Develop and deliver tailored proposals in collaboration with cross-functional teams.

Skills

Enterprise sales

Strategic business development

Negotiation skills

Executive presence

Job description

Overview

We are seeking a Senior Principal Sales Executive to join our global Airline IT team in the APAC region, where innovation knows no borders. This team leads with impact—helping airlines implement advanced technology for reservations, retailing and operations to improve efficiency and enhance the traveler experience. With an inclusive culture that embraces a flexible work environment, we foster a spirit of collaboration fueled by boldness, curiosity and commitment that empowers us all to win together.

As a Senior Principal Sales Executive in APAC, your mission is to lead high-impact acquisition efforts targeting strategic Airline IT growth opportunities across the region. You will serve as a trusted advisor to airline executives, shape value-based sales strategies and influence internal stakeholders to deliver tailored solutions. This role requires strong commercial acumen, industry leadership and the ability to drive transformational outcomes with airline customers in diverse APAC markets.

Responsibilities

• Lead the strategic effort to acquire new airline enterprise customers and expand market presence across APAC.
• Manage executive-level relationships throughout the sales lifecycle, building trust and alignment across diverse customer profiles.
• Develop and deliver tailored proposals and value narratives in collaboration with regional and global cross-functional teams.
• Provide regional market insights to inform product development, messaging and GTM strategy.
• Serve as a mentor within the sales team and represent APAC in global strategic commercial forums.

Preferred qualifications and education

• Minimum 12 years of experience in enterprise sales, strategic business development or commercial leadership within airline IT, travel technology or SaaS.
• Proven success in closing complex, multi-stakeholder airline deals with measurable business impact in the APAC region.
• Deep understanding of airline operations, regional market dynamics and digital transformation challenges.
• Strong executive presence, negotiation skills and ability to align internal and external stakeholders across cultures.
• Track record of influencing product direction, commercial models and strategic partnerships.

Benefits

• Competitive pay and performance-based bonuses
• Flexible work options
• Comprehensive healthcare coverage
• Generous PTO and holidays
• Strong retirement planning support
• Family-friendly benefits
• Professional development opportunities