Senior Paid Media Strategist - ROI & Growth

Clear Aligners; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A digital marketing firm in Singapore seeks a results-driven Senior Paid Ads Specialist to lead and optimize digital advertising efforts across Meta and Google platforms. You will be responsible for strategizing and executing campaigns, analyzing performance, and collaborating with teams to enhance ad effectiveness. The ideal candidate has proven experience in paid media, strong analytical skills, and fluency in English and Mandarin.

Qualifications

• Minimum years of hands-on experience in paid media campaign management.
• Proven expertise in Meta Ads Manager and Google Ads.
• Strong analytical skills with proficiency in Google Analytics, Data Studio, or similar tools.
• Experience with performance marketing in lead generation or B2C sectors.

Responsibilities

• Strategize, execute, and optimize paid advertising campaigns across Meta and Google Ads.
• Manage full-funnel performance marketing efforts, including audience segmentation and retargeting.
• Analyze campaign performance using Google Analytics and Meta Ads Manager.
• Collaborate with creative, content, and product teams for ad creatives.
• Monitor email performance metrics and conduct A/B testing.

Skills

Paid media campaign management

Meta Ads Manager

Google Ads

Analytical skills

English communication

Mandarin communication

Tools

Google Analytics

Data Studio

Job description

A digital marketing firm in Singapore seeks a results-driven Senior Paid Ads Specialist to lead and optimize digital advertising efforts across Meta and Google platforms. You will be responsible for strategizing and executing campaigns, analyzing performance, and collaborating with teams to enhance ad effectiveness. The ideal candidate has proven experience in paid media, strong analytical skills, and fluency in English and Mandarin.