Senior Paid Ads Specialist

Clear Aligners Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Singapore is seeking a results-driven Senior Paid Ads Specialist to lead digital advertising efforts across Meta and Google platforms. The role involves strategizing and optimizing campaigns, managing performance marketing, and analyzing results to drive ROI. Candidates should have proven experience in campaign management and be fluent in English and Mandarin. Strong analytical and communication skills are essential for this position.

Qualifications

• Minimum years of hands-on experience in paid media campaign management.
• Proven expertise in Meta Ads Manager and Google Ads.
• Strong analytical skills with proficiency in Google Analytics, Data Studio, or similar tools.

Responsibilities

• Strategize, execute, and optimize paid advertising campaigns.
• Manage full-funnel performance marketing efforts including audience segmentation.
• Analyze campaign performance and generate actionable insights.

Skills

Paid media campaign management

Analytics proficiency

Bilingual in English and Mandarin

Strong communication skills

Tools

Google Ads

Meta Ads Manager

Google Analytics

Data Studio

Job description

About the Role

We’re looking for a results‑driven Senior Paid Ads Specialist to lead and optimize our digital advertising efforts across Meta (Facebook, Instagram) and Google platforms. You’ll play a key role in driving performance marketing strategies, scaling campaigns, and delivering measurable ROI across multiple channels.

Scope & Responsibilities

• Strategize, execute, and optimize paid advertising campaigns across Meta (Facebook, Instagram) and Google Ads platforms.

• Manage full‑funnel performance marketing efforts, including audience segmentation, retargeting, and conversion tracking.

• Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and Data Studio; generate actionable insights and reports.

• Collaborate with creative, content, and product teams to develop compelling ad creatives and landing pages.

• Plan and execute email marketing campaigns to support lead generation, nurturing, and retention goals.

• Monitor email performance metrics (open rate, CTR, conversions) and continuously A/B test subject lines, content, and send times.

• Stay current with platform updates, ad policies, and emerging trends in digital advertising and CRM.

• Manage advertising budgets and pacing to ensure cost‑efficiency and performance targets are met.

• Present campaign results and strategic recommendations to internal stakeholders and leadership.

• Support other Regional marketing projects as assigned by the line manager.

Requirements

• Minimum years of hands‑on experience in paid media campaign management.

• Proven expertise in Meta Ads Manager and Google Ads.

• Strong analytical skills with proficiency in Google Analytics, Data Studio, or similar tools.

• Experience with performance marketing in lead generation, or B2C sectors.

• Ability to work independently and manage multiple campaigns simultaneously.

• Excellent communication and stakeholder management skills.

• Fluent in both spoken and written English and Mandarin (to support bilingual campaigns and cross‑market collaboration).

Bonus Points

• Experience with TikTok Ads, XHS Ads, LinkedIn Ads, or programmatic platforms.

• Familiarity with CRM tools and marketing automation platforms.

• Google Ads and Meta Blueprint certifications.