Senior Paid Ads Specialist

Clear Aligners; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A digital marketing firm in Singapore seeks a results-driven Senior Paid Ads Specialist to lead and optimize digital advertising efforts across Meta and Google platforms. You will be responsible for strategizing and executing campaigns, analyzing performance, and collaborating with teams to enhance ad effectiveness. The ideal candidate has proven experience in paid media, strong analytical skills, and fluency in English and Mandarin.

Qualifications

• Minimum years of hands-on experience in paid media campaign management.
• Proven expertise in Meta Ads Manager and Google Ads.
• Strong analytical skills with proficiency in Google Analytics, Data Studio, or similar tools.
• Experience with performance marketing in lead generation or B2C sectors.

Responsibilities

• Strategize, execute, and optimize paid advertising campaigns across Meta and Google Ads.
• Manage full-funnel performance marketing efforts, including audience segmentation and retargeting.
• Analyze campaign performance using Google Analytics and Meta Ads Manager.
• Collaborate with creative, content, and product teams for ad creatives.
• Monitor email performance metrics and conduct A/B testing.

Skills

Paid media campaign management

Meta Ads Manager

Google Ads

Analytical skills

English communication

Mandarin communication

Tools

Google Analytics

Data Studio

Job description

We’re looking for a results-driven Senior Paid Ads Specialist to lead and optimize our digital advertising efforts across Meta (Facebook, Instagram) and Google platforms. You’ll play a key role in driving performance marketing strategies, scaling campaigns, and delivering measurable ROI across multiple channels.

Scope & Responsibilities

Strategize, execute, and optimize paid advertising campaigns across Meta (Facebook, Instagram) and Google Ads platforms.

Manage full-funnel performance marketing efforts, including audience segmentation, retargeting, and conversion tracking.

Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and Data Studio; generate actionable insights and reports.

Collaborate with creative, content, and product teams to develop compelling ad creatives and landing pages.

Plan and execute email marketing campaigns to support lead generation, nurturing, and retention goals.

Monitor email performance metrics (open rate, CTR, conversions) and continuously A/B test subject lines, content, and send times.

Stay current with platform updates, ad policies, and emerging trends in digital advertising and CRM.

Manage advertising budgets and pacing to ensure cost-efficiency and performance targets are met.

Present campaign results and strategic recommendations to internal stakeholders and leadership.

Support other Regional marketing projects as assigned by the line manager.

Requirements

Minimum years of hands‑on experience in paid media campaign management.

Proven expertise in Meta Ads Manager and Google Ads.

Strong analytical skills with proficiency in Google Analytics, Data Studio, or similar tools.

Experience with performance marketing in lead generation or B2C sectors.

Ability to work independently and manage multiple campaigns simultaneously.

Excellent communication and stakeholder management skills.

Fluent in both spoken and written English and Mandarin (to support bilingual campaigns and cross‑market collaboration).

Bonus Points

Experience with TikTok Ads, XHS Ads, LinkedIn Ads, or programmatic platforms.

Familiarity with CRM tools and marketing automation platforms.

Google Ads and Meta Blueprint certifications.