Senior Marketing Specialist/Executive

Ecco Shoes Singapore; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading footwear company is seeking a Senior Marketing Executive based in Singapore. This role involves planning and executing retail marketing campaigns for Singapore and Malaysia, requiring strong project management and communication skills. Ideal candidates will have over 5 years of experience in the retail, lifestyle, fashion, or footwear sectors and be proficient in design software. Competitive salary and benefits offered.

Benefits

Competitive salary

Benefits and staff discounts

Development opportunities

Qualifications

• 5+ years of hands-on marketing experience in retail/lifestyle/fashion/footwear.
• Proven execution across in-store and digital.
• Strong eye for visual quality and proficiency in design tools.

Responsibilities

• Lead planning and execution of retail marketing and campaign activation.
• Manage customer journey mechanics in-store.
• Plan and manage creative marketing materials.

Skills

Marketing experience

Project management

Visual quality

Communication skills

Data analytics

Tools

Adobe CC (Photoshop/Illustrator/Premiere)

Canva

Ometria

Job description

Market Coverage: Singapore & Malaysia
Reporting Line: Marketing Manager (Based in Malaysia)
Employment Type: Full-time
Work Location: Based in Singapore, with occasional work travel to Malaysia

WHY THIS ROLE MATTERS

ECCO continues to grow brand affinity across Singapore and Malaysia. We are seeking a hands-on Senior Marketing Executive who can translate strategic plans into seamless execution across retail, digital, and CRM channels. The ideal candidate is detail-oriented, organised, and able to move with speed while ensuring consistently high standards.

WHAT YOU WILL DO

• The key lead in planning and executing retail marketing and campaign activation: Localise and roll out seasonal campaigns including product launches, retail promotions, event management, in-store activations and collaborations for Singapore & Malaysia.
• Retail marketing: Plan and manage the end-to-end customer journey on in-store mechanics (GWPs, vouchers), signage, sampling, and store events; ensure toolkits land cleanly with both internal Operations team and Mall Marketing touch points.
• Content & creative: Plan and manage marketing materials such as adapting global assets into local market needs for paid/owned channels, layout clean-ups for instore/ mall communication materials. Proficient in writing clear headlines and captions would be a plus.
• Campaign monitoring & reporting: Maintain weekly scorecards (traffic, scans, redemption, sell-through, media results) with clear takeaways.
• Vendors & budgets: Source quotes, raise POs, track invoices, and keep timelines tight.
• Campaign strategy & planning: Conduct market research and analysis to identify trends, shopper insights, and opportunities to optimise retail experience.
• Influencer/PR coordination support: Product seeding, tracking organic/paid media activities, collecting coverage and performance.
• Digital & CRM support: Work hand–in-hand with Digital Marketing team on consumer engagement and retention. Ensure brand consistency across both retail and online marketing touchpoints including internal communications, EDMs, WhatsApp and SMS; help segment lists and track performance by campaign basis.
• VM support: assist VM Assistant Manager when required on visual merchandising guidelines, toolkits, POP placements for Singapore market execution.

WHAT YOU WILL NEED TO SUCCEED

• 5+ years hands-on marketing experience, ideally in retail/lifestyle/fashion/footwear.
• Proven execution across in-store + digital; comfortable working with both Singapore and Malaysia stakeholders.
• Strong eye for visual quality; proficient in Adobe CC (Photoshop/Illustrator/Premiere) or Canva; basic video/GIF edits are a plus.
• Experience in Visual Merchandising (floor sets, POP) or in creative production (rapid asset adapts).
• Working knowledge of paid social/search, Meta/TikTok ads specs, and email/CRM tools (Ometria or similar).
• Data-curious: able to read dashboards and translate results into next steps.
• Excellent project management, communication, and stakeholder skills; thrives in a fast, calendar-driven environment.
• Comfortable with occasional travel to Malaysia.

WHAT YOU WILL GET

• The opportunity to impact ECCO’s brand presence across two markets
• A supportive team and genuine ownership of your projects
• Development opportunities (VM, creative, digital training)
• Competitive salary, benefits, and staff discounts (details to be shared during interview)

CREATE THE FOOTPRINTS OF TOMORROW

At ECCO, you become part of a meaningful, developing and multicultural workplace. You join a global family of more than 25,000 people who are proud to create the footprints of tomorrow.

Headquartered in Denmark, we are a family-owned company that offers international opportunities. Our offices and facilities have an informal culture and relaxed dress code – our shoe code is slightly stricter.

Join us and we guarantee lifelong learning – the speed of progress is up to you. So, if you’re curious, passionate and ready to make an impact, you’ll fit right in.