Senior Marketing | Retail | up $4,800

RecruitFirst Pte. Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a Marketing Executive to conceptualize and implement marketing campaigns for a shopping mall. You will manage branding initiatives, drive revenue through marketing strategies, and engage with stakeholders for various promotions. The ideal candidate will possess a relevant degree, 2-3 years of experience, and strong proficiency in digital marketing tools.

Qualifications

• Preferably with 2-3 years working experience in a similar capacity.
• Strong proficiency in Microsoft Office applications and social media.
• Prior knowledge in AEM and SAP is a plus.

Responsibilities

• Plan, execute and manage marketing campaigns.
• Conduct post campaign analysis and prepare monthly reports.
• Manage social media platforms and update digital content.

Skills

Creative

Interpersonal skills

Data-driven

Results-oriented

Excellent communication

Computer literacy

Education

Degree in Mass Communications, Marketing, or related field

Tools

Microsoft Office

Social media platforms

AEM

SAP

Job description

Location: Central
Working Hours: Office Hours
Duration: 2 years contract
Salary: up $4,800 basic + bonus

Summary:
Reportingto the Marketing Communications Manager, your responsibilities include conceptualizing and implementation of integrated marketing campaigns for the shopping mall to drive traffic that translates into revenue. You will have the opportunity to work on high profile projects and events with global brands, as well as contribute to branding and experiential initiatives to increase vibrancy of the mall.

You willalso support the team in budgetary control, advertising, promotions, events, marketing of in-mall advertising spaces, loyalty programmes, public relations, management of mall social media accounts, engaging and onboarding stakeholders for the e-commerce platforms and direct marketing to create a strong and unified shopping mall brand that stands out from the competition.

Responsibilities:
- Plan, execute and manage marketing campaigns and access against goals (ROI and KPIs)
- Conduct post campaign analysis, keep track of budgets, prepare monthly reports for internal analysis and day-to-day campaign monitoring
- Liaise with internal stakeholders and external agencies to ensure successful running of projects and create awareness for the mall's activities
- Proactively plan and initiate joint collaborations with tenants and garner participation for mall's programs and various initiatives to drive sales
- Manage social media platforms and integrate online activities with offline marketing promotions
- Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding
- Housekeep and update content of various digital and social media platforms
- Proactively market in-mall advertising spaces to generate additional revenue
- Manage and supervise Digital Services Advocates

Requirements:
- Degree in Mass Communications, Marketing, or a related field
- Preferably with 2-3 years working experience in a similar capacity
- Creative, resourceful, and good interpersonal skills
- Excellent written and verbal communications skills
- Computer literate with strong proficiency in Microsoft Office applications, social media, and other relevant digital tools
- Data-driven, results-oriented and able to meet tight deadlines
- Prior knowledge in AEM and SAP will be a plus

Interested applicants kindly click "Apply" now.
We regret that only shortlisted applicants will be notified.

Michelle Lim Yan Ling | R1985041
RecruitFirst Pte Ltd | EA13C6342