Senior Marketing Manager, APAC

Dynamic; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Fireblocks is seeking an APAC Field & Campaign Marketing Lead to drive regional go-to-market programs that generate pipeline and revenue across Asia Pacific.

You will partner with regional sales, product, and partnerships teams to execute online and offline campaigns, events, and demand programs while optimizing ROI and market impact.

Qualifications

• 5+ years of B2B marketing experience in SaaS/Fintech with channel expertise.
• Experience running marketing programs end-to-end across a region.
• Agile mindset with ability to multitask in a fast-paced environment.
• Hands-on with HubSpot, Salesforce, Google Analytics, and Google Ads.
• Campaign management with budget ownership and end-to-end execution.
• Crypto/blockchain knowledge is a plus; regional language skills a plus.

Responsibilities

• Plan and execute field marketing programs that generate pipeline for the APAC sales team
• Partner with internal stakeholders to build and implement a go-to-market strategy across online and offline channels
• Lead the strategy and execution of custom virtual and in-person events
• Report on marketing activity and the ROI it drives
• Build regional expertise in regulations, players, and opportunities
• Translate sales priorities into effective marketing programs
• Be the go-to marketing partner for Sales and Account Management
• Build relationships with customers and partners to surface new opportunities

Skills

B2B marketing

APAC marketing experience

HubSpot

Salesforce

Google Analytics

Google Ads

Email marketing

Campaign management

Crypto/blockchain knowledge

Education

Bachelor's degree or equivalent

Tools

HubSpot

Salesforce

Google Analytics

Google Ads

Job description

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.

Welcome to Fireblocks, the industry-leading digital asset infrastructure technology company responsible for 15% of all crypto transactions!

Here’s the bit about us:

Fireblocks is an enterprise-grade platform delivering a secure infrastructure for moving, storing, and issuing digital assets & cryptocurrencies. At Fireblocks, we enable businesses to securely build, run and scale digital asset operations through the Fireblocks Network and MPC-based Wallet Infrastructure. Our next-generation multi-layer technology protects Digital assets from cyber-attacks, internal collusion, and human error. Fireblocks is the only platform that provides insurance for digital assets in storage, transfer, and E&O.

As of August 2025, we serve over 2400 institutional customers, have secured the transfer of over $10 trillion in digital assets, and are the world's highest-valued digital asset infrastructure company, with over $1 billion raised.

Our mission is simple: Enable every business to easily and securely support digital assets & cryptocurrencies. Come join us as we Secure. Simplify. Scale.

About the Role

This is an opportunity to join a fast-growing team and drive sales growth across Asia Pacific. You'll work closely with regional sales teams and leadership to build a marketing strategy spanning both online and offline tactics to generate pipeline and revenue across the region. You'll partner with a wide range of cross-functional teams and take ownership of executing and managing all marketing activity in APAC.

What You'll Do

• Plan and execute field marketing programs that generate pipeline for the APAC sales team
• Partner with key internal stakeholders to build and implement a go-to-market strategy combining online and offline tactics
• Lead the strategy and execution of custom virtual and in-person events
• Report on marketing activity and the ROI it drives
• Build deep expertise in the region and industry — regulations, key players, and areas of opportunity
• Translate sales priorities into effective marketing programs
• Become the go-to marketing partner for the Sales and Account Management teams
• Build relationships with customers and partners to surface new opportunities that benefit both sides

What We're Looking For

• Bachelor's degree or equivalent
• 5+ years of B2B marketing experience in SaaS, Fintech, or Cyber Security, with solid understanding of channel and funnel marketing tactics
• Proven experience running marketing programs end-to-end across a region
• Agile, with the ability to thrive in a fast-paced, complex environment that demands multitasking, transparency, and sharp prioritization
• Hands-on experience with HubSpot, Salesforce, Google Analytics, and Google Ads, plus email marketing platforms
• Campaign management experience: budget ownership and the ability to define, build, optimize, and refine channel campaigns end-to-end (strategy, offers, design, messaging, segmentation, and creative)
• Background in crypto / blockchain is preferred
• Fluency in a regional language in addition to English

We’d love for you to have financial services, fintech, blockchain, cybersecurity or crypto industry experience but it is not a requirement. We have a comprehensive onboarding and training program for all new employees.

Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.

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