Senior Marketing Manager, Amazon Fresh Singapore

Amazon; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading online grocery service in Singapore is seeking a Senior Marketing Manager to drive marketing strategies and improve customer acquisition for Amazon Fresh. The ideal candidate has over 6 years of marketing experience and proficiency in data analysis, with strong skills in program management across channels. This role entails developing campaigns and analyzing performance metrics to optimize effectiveness.

Qualifications

• 6+ years of professional non-internship marketing experience.
• 7+ years of developing and managing acquisition marketing or channel programs experience.
• Experience using data and metrics to drive improvements.

Responsibilities

• Developing entire marketing strategy to drive Amazon Fresh business.
• Drive Go-to-Market strategies for customer acquisition and retention.
• Analyzing campaign performance metrics and reporting.

Skills

Customer focus

Analytical skills

Go-to-Market strategies

Campaign performance analysis

Tools

Excel

Tableau

Job description

Overview

We are looking for an exceptionally motivated and talented Senior Marketing Manager to join the marketing team at Amazon Fresh Singapore. This team is responsible for data-driven and creative marketing solutions to reach relevant customers for Amazon Fresh. In this role, you will be responsible for conceptualizing and implementing marketing campaigns to target potential Fresh customers and drive them through the funnel. You will have a strong customer focus and analytical skills.

Responsibilities

• Developing entire marketing strategy to drive Amazon Fresh business in Singapore.
• Drive Go-to-Market (GTM) strategies across key initiatives aimed at driving customer acquisition and retention
• Owning and driving customer acquisition and retention goals. Have a thorough understanding of customer metrics and create action plans to manage continuous improvement initiatives.
• Building a traffic plan across marketing channels, working with an agency to deliver on plans (including email, onsite, paid search, PR, paid social and display advertising)
• Collaborate cross-functionally to ensure project milestones and goals are met, optimizing Marketing programs to exceed expectations
• Creating and driving roadmap for customer experience including usability studies, surveys, onsite promotions and A/B tests.
• Analyzing campaign performance metrics, reporting on data and working on areas for improvement.
• Leading Tier 1 events on Fresh including Prime Day and Black Friday
• Working with product team to develop and improve CX and personalization.
• Working closely with Marketing and Country Leads to create original content to make significant impact on business.

Basic qualifications

• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages