Senior Marketing Manager

FSK ADVISORY PTE. LTD.; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A leading advisory firm in Singapore is seeking a Regional Marketing Director. The ideal candidate will have over 10 years of marketing experience, with a strong background in brand management and digital marketing. Responsibilities include designing regional strategies, leading integrated campaigns, and managing a marketing team to enhance brand visibility. This role is key to driving consumer engagement and ensuring consistency across markets.

Qualifications

• 10+ years of progressive marketing experience, including 5+ years in senior leadership.
• Expertise in regional brand management and market expansion.
• Strong communication and leadership skills.

Responsibilities

• Design and execute regional marketing strategies.
• Lead integrated campaigns across various channels.
• Manage budget allocation and campaign performance tracking.

Skills

Regional brand management

Digital marketing

Stakeholder management

Data-driven decision making

Consumer engagement

Education

Bachelor’s degree in Marketing or Business

Master’s degree preferred

Job description

About the Role

We are looking for a seasoned marketing leader to spearhead regional brand growth and consumer engagement strategies across multiple markets. The Regional Marketing Director will play a pivotal role in shaping brand positioning, driving impactful campaigns, and strengthening market presence while ensuring consistency across geographies.

Key Responsibilities

• Design and execute regional marketing strategies that align with business objectives and deliver sustainable growth.
• Lead integrated campaigns across digital, social, traditional, and experiential channels to maximize impact and ROI.
• Partner with commercial and operations teams to support market entry and outlet launches, ensuring brand consistency.
• Leverage consumer insights, competitive intelligence, and market research to inform strategy and innovation.
• Oversee budget allocation, spend efficiency, and campaign performance tracking.
• Manage public relations, sponsorships, and partnership initiatives to enhance visibility and brand equity.
• Build, coach, and inspire a regional marketing team, fostering collaboration and high performance.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; Master’s preferred.
• At least 10 years of progressive marketing experience, including 5+ years in a senior leadership role within consumer-facing industries (F&B, retail, lifestyle, or FMCG preferred).
• Proven track record in regional brand management, market expansion, and campaign leadership.
• Strong expertise in digital marketing, consumer engagement, and data-driven decision making.
• Excellent stakeholder management, communication, and leadership skills.
• Ability to operate effectively in a fast-paced, multi-country environment.