Senior Marketing Lead: Brand Strategy, Growth & Innovation

Nestlé Singapore (Pte) Ltd; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A global pet care company in Singapore is seeking an experienced Marketing Manager to define and execute brand strategies. Responsibilities include leading brand growth through innovation, optimizing performance across markets, and developing high-performing teams. The ideal candidate has over 15 years of marketing management experience, with at least 3 years in the PetCare category, and a strong background in consumer insights. This role offers a dynamic work environment focused on professional development.

Qualifications

• Minimum 15 years' experience in Brand/Product/Marketing Management.
• Minimum 3 years in PetCare category.
• Experience in leading teams.

Responsibilities

• Analyze business and consumer trends to develop brand strategy.
• Define the innovation strategy based on market needs.
• Lead communication strategy aligned with brand vision.
• Work with local managers to optimize brand performance.
• Develop and manage direct reports across multiple locations.

Skills

Brand/Product Management

Marketing Strategy

Innovation Development

Team Leadership

Consumer Insight

Job description

A global pet care company in Singapore is seeking an experienced Marketing Manager to define and execute brand strategies. Responsibilities include leading brand growth through innovation, optimizing performance across markets, and developing high-performing teams. The ideal candidate has over 15 years of marketing management experience, with at least 3 years in the PetCare category, and a strong background in consumer insights. This role offers a dynamic work environment focused on professional development.