Senior Marketing Executive - Media & Press Release (Retail / F&B Industry)

RecruitPedia Pte Ltd; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading retail company in Singapore is looking for a Senior Marketing Executive to enhance brand visibility and storytelling. The role involves developing relationships with media, creating content, and managing integrated marketing campaigns. Ideal candidates should have a relevant degree and 1-3 years of experience in communications or marketing, with strong writing and project management skills. Competitive salary and a dynamic team await the right candidate.

Qualifications

• 1-3 years of experience in Public Relation, media relations, influencer marketing, or brand communications.
• Proven ability to manage media and KOL relationships effectively.
• Strong project management skills and the ability to work under tight deadlines.

Responsibilities

• Develop and distribute press releases and media kits to strengthen brand positioning.
• Build strong relationships with media partners and influencers.
• Create compelling content to amplify brand voice across platforms.
• Monitor media coverage and analyze campaign results.
• Identify and collaborate with relevant KOLs to drive engagement.
• Coordinate brand activations and events.

Skills

Excellent writing

Storytelling

Interpersonal skills

Project management

Managing media relationships

Passion for digital trends

Education

Bachelor’s degree in Communications, Marketing, or related field

Job description

Overview

Our client is a Retail Industry. Due to their current expansion plan, they are looking for a Senior Marketing Executive to join their team, in hopes of developing the current high performing team. They are located in the Centre.

Responsibilities

• Develop and distribute press releases, media kits, and brand stories to increase visibility and strengthen brand positioning.

• Build and maintain strong relationships with media partners, journalists, and influencers.

• Create compelling content such as feature articles, interviews, and thought-leadership pieces to amplify brand voice across multiple platforms.

• Monitor media coverage and analyze Public Relation campaign results to refine communication strategies.

• Identify and collaborate with relevant KOLs and influencers to drive awareness and engagement.

• Manage content planning, approvals, contracts, and campaign tracking.

• Ensure all influencer content aligns with brand tone, values, and marketing goals.

• Support planning and execution of integrated marketing campaigns across digital, social, and in-store channels.

• Coordinate brand activations, events, and photoshoots to enhance brand visibility.

• Work closely with internal teams to maintain brand consistency across all communications.

Requirements

• Bachelor’s degree in Communications, Marketing, or related field.

• 1–3 years of experience in Public Relation, media relations, influencer marketing, or brand communications.

• Excellent writing, storytelling, and interpersonal skills.

• Proven ability to manage media and KOL relationships effectively.

• Strong project management skills and the ability to work under tight deadlines.

• Passion for brand storytelling, digital trends, and creative marketing.

Interested candidates who wish to apply for the advertised position, please click APPLY NOW or email an updated copy of your resume/cv.

Email: [e-mail]

Recruitpedia Pte. Ltd.
EA License No. 19C9682
R24122162 (Lai Chai Li)